Marketing Account Manager

This exciting role as a Marketing Account Manager in the Public Sector requires a skilled individual to oversee marketing campaigns and client relationships effectively. Based in Liverpool, the role focuses on delivering impactful strategies and ensuring client satisfaction.

Client Details

The hiring company is a well-established organisation within the Public Sector. As a medium-sized enterprise, they are known for their strong industry presence and commitment to excellence in their marketing and agency efforts.

Description

Develop and deliver marketing plans and campaigns for events, experiences, venues, and attractions.

Identify and prioritise key clients and events to maximise commercial impact.

Support client account management by delivering high-quality marketing campaigns aligned with objectives and targets.

Create strategies to maximise client opportunities, increase loyalty, and drive spend (including re-engaging lapsed clients).

Identify regional and national market opportunities and deliver B2B marketing activity to generate new leads.

Line manage and support the Marketing Assistant.

Represent the business in client meetings to secure new business, strengthen relationships, and build partnerships.

Develop materials to effectively communicate and promote products and services.

Lead website development initiatives, including creating a comprehensive content strategy and event resource.

Apply the latest digital marketing techniques (including AI) to campaign development.

Support growth in reach and engagement across social, email, and web channels (organic and paid).

Manage social media channels, including content planning, scheduling, and brand development.

Contribute to the delivery of the annual Sales & Marketing Plan and budget.

Recommend and manage marketing budget allocation across campaigns and activities.

Analyse audiences and market data to inform strategy and identify marketing opportunities.

Monitor competitor activity and industry trends to enhance service quality and performance.

Identify and deliver targeted consumer marketing opportunities, including brand awareness campaigns.

Measure campaign performance and provide ROI analysis to drive continuous improvement.

Act as brand guardian, maintaining and evolving brand guidelines.

Represent the business at networking events and industry forums.

Collaborate internally to maximise marketing opportunities and ensure high-quality delivery.

Profile

A successful Marketing Account Manager should have

A strong background in marketing or a related field.

Proven experience in managing client accounts and delivering successful campaigns.

Excellent communication and interpersonal skills.

The ability to analyse data and present findings effectively.

Strong organisational skills and attention to detail.

A proactive approach to problem-solving and meeting client needs.

Knowledge of the leisure, travel & tourism sector is advantageous.

Job Offer

Salary ranging £35,000 GBP.

Opportunity to work in the vibrant city of Liverpool.

Engagement with a reputable organisation in the Pulbic Sector leisure, travel & tourism industry.

Exposure to diverse marketing projects and campaigns.

Supportive work environment focused on professional growth.

If you are passionate about marketing and eager to make an impact, apply today!