Market Intelligence Analyst
Runcorn - Hybrid working
£40k + company bonus and benefits
Our client is on the lookout for a Market Intelligence Analyst to join the team on a permanent basis. Reporting to the Market Intelligence Manager, you will be responsible for leading and evolving specific Commercial Excellence initiatives in SFE and Commercial Analytics/Reporting with the UKI Sales and Marketing Departments.
Main Accountabilities
Sales Force Effectiveness
Working with Sales, Marketing and Finance to implement SFE projects specifically the SFE cycles for nominated BUs. The cycle will include Sales Targeting, Segmentation, Incentives Management and other projects to improve resource allocation, revenue growth and overall performance.
Working with Marketing and Sales to implement KPI reporting to demonstrate effective Omni-Channel Execution.
Market/Business Intelligence - Data Analytics and Reporting
Provide regular dashboard reporting to enable the Sales and Marketing teams to review their sales, forecast, market and activity data. Highlight trends, deviations, market insight and work with the commercial teams to challenge and use this insight to drive change, decision making and strategies.
Work with Salesforce and/or Veeva CRM to implement new functionality, versions or bespoke internal enhancements to develop reporting and value. Support users by providing Veeva CRM Helpdesk support.
Drive continuous improvements in data, visibility, reporting, processes and the security of data. Look for new data to supplement existing reporting and to drive new strategies and projects.
Data Driven Decisions Projects
Support the Sales and Marketing community to continuously improve the sales targeting and forecasting process using data automation, analytics and reporting.
To identify key opportunities to improve our insight generation and commercial data driven decision making across Region Market Intelligence and MU stakeholders.
Continuous Improvement and Project Management
Work closely with the CommEx Lead and Sales and Marketing teams on specific initiatives and projects to relating to commercial excellence
Proactively look for opportunities to improve reporting, SFE and Commercial Excellence to drive revenue growth
Experience/Skills required
At least a minimum of 2 years working in a Market Intelligence Analyst role or similar
Experience of automation, setting up data flows to connect external and internal data sources and visualisation of data for reporting in Power BI
Systems – Veeva, Salesforce, PowerBI, Microsoft Applications, Azure etc.
SFE Projects – managing administration of SFE cycles to include IC/SIP, Sales Targeting and Segmentation and Targeting
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