Loyalty Program Strategy Lead (all genders)

The role

Loyalty and retention are two of the strongest levers we have for growing customer lifetime value and profit. As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of HelloFresh Group’s loyalty program across our global markets and brands. You decide how the program works and how it earns its keep, set the quarterly roadmap and OKRs, and own the CRM and lifecycle experience that runs across email, push and SMS.

Our team is customer-centric and data-driven. You’ll run experiments, build the financial models that quantify program cost and customer value, and analyze our data to find where the biggest gains are. You work hand-in-hand with tech and product as the commercial owner of the program, translating business questions into requirements and taking on the commercial work so engineering can stay focused on building. You also partner with Data, Product Marketing, Legal and CRM Operations to ship, and coordinate across markets with local growth and legal teams. Beyond the core program, you look after our legacy retention initiatives across markets and help local teams run their own.

This is a senior individual-contributor leadership role. You’ll set direction and lead major initiatives through influence and cross-functional partnership, not through direct reports. Your work will shape how HelloFresh Group rewards and retains its customers for years to come.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Own loyalty strategy & design

Architect and own the end-to-end loyalty program, from how it works (points, tiers, missions, rewards) to the financial models and business cases behind it.

Define the reward economics and program roadmap, turning company strategy into qua