Link Social Lead

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The team brings Link’s brand and product stories to life through compelling, platform-native organic social content. Working closely with Brand, Creative, and agency partners, we turn strong ideas into high-quality storytelling that informs and engages audiences. The team also tests new creative approaches, uses performance and community insights to refine what works, and shares learnings across the organization.

What you’ll do

Brand extension into organic social

Steward Link’s brand promise, brand voice and tone and creative standards for the organic social channels (in particular, Instagram, TikTok, and X); you're the internal authority on what on-brand looks like within the organic channel working in close partnership with our head of brand internally

Translate Link’s broader brand positioning into social-specific strategies and briefing frameworks the agency can work from with clear guardrails

Evaluate and pressure-test agency-originated ideas for brand integrity before they get produced; catch what's off and redirect with specificity.

Partner with our Head of Brand to ensure social is a genuine expression of brand health, a testing ground, and a helpful input to shape the evolution of our brand over time based on learnings.

Platform Strategy & Channel Direction

Evolve platform-specific strategies with clear rationale: which channels we're on, what role each plays, what "winning" looks and feels like on each

Bring platform fluency to evaluate whether agency ideas are actually native to each channel, knowing the difference between a post that was adapted for TikTok and one that was built for it

Guide the agency on format choices, creative approaches, and content types per platform; your direction should make their output sharper

Stay ahead of platform shifts; be the internal authority on what's changing and what it means for our creative approach and channel mix

Agency Direction & Partnership Management

Own the agency relationship day-to-day: brief quality, feedback quality, creative reviews, and the overall standard of the work coming out of the partnership

Write and refine briefs that give the agency enough strategic and creative direction to produce strong first drafts

Establish a review and feedback cadence that's efficient and that makes the agency's work measurably better over time; you're their best creative partner

Manage agency output against brand standards, platform performance expectations, and business priorities

Own the stakeholder approval process. Map who needs to weigh in at each stage, build the workflows that move content through Legal, Compliance, Brand, and leadership review without killing creative momentum, and get smarter about how to frame work to earn fast alignment.

Editorial Oversight & Content Strategy

Own the editorial calendar strategy — priorities, themes, moments, and content types — even when the agency is driving the calendar mechanics

Review and approve content before it publishes with a dual lens: is it on-brand and is it built to perform

Over time as the channel content matures, ensure the content mix reflects a coherent strategy

Community & Engagement Strategy

Own the escalation layer: anything sensitive, high-stakes, or genuinely ambiguous comes to you before it goes out

Surface community signals: what's resonating, what's creating friction, what people are actually asking and relay that back into Product, Comms, and CS as useful