Lead Manager - Geospatial

Job Title Lead Manager - Geospatial

Location Asda House

Employment Type

Contract Type Permanent

Hours per Week 37.5

Salary

Competitive Salary plus benefits

Category Market Research

Closing Date 26 August 2026

About the role As a Customer Insight Senior Manager , the role is responsible for understanding and measuring how customers think, feel and behave and how Asda best meets their needs. You'll business partner Executive teams and work closely with Customer, Commercial and Retail leadership teams, Strategy and the wider Customer, Marketing and data teams.

As well as leading and developing a team you'll

Own, manage and develop customer insight for the business, partnering the Executive and aligned to the key strategy pillars

Lead the insight required to inform the development and design of customer propositions and the Customer Plan

Measure the success of our business transformation for target customers, from comms through to customer experience.

Provide a comprehensive narrative of customer mindset, through our Asda Community (Pulse of the Nation), external sources and regular customer listening.

Ensure all our agencies are managed according to insight best practice and deliver projects that are best in class, to time and budget

Embed ‘putting customers at the heart of everything' across the business, supporting other business areas with insight and research (through sharing and self-serve process)

Work cross-functionally to solve business problems and deliver insight on priority strategic topics

About you You'll be a technical expert in research and data; able to apply best practice to briefs, selecting appropriate methodologies, managing agencies, analysing and interpreting data and drawing conclusions/recommendations

You'll have demonstrable experience of working at a senior level in a strategic insight role

Ability to work in a fast-paced, ever-changing environment is critical

Have experience of managing projects with multiple senior stakeholders

You'll have experience of leading and developing teams – nurturing talent and giving team members the opportunity to grow and develop in their roles

What you'll need to succeed

Laser focus on the customer

Strong commercial awareness

Ability to bring together multiple sources and cut to the critical insights

Highly organised; strong decision-making skills

Ability to create and present a simple compelling story that the business can understand and get behind

Strong trusted relationships with key stakeholders

Leading teams through change and ambiguity

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including

Discretionary company bonus

Company pension up 1.5 times colleagues' contribution (Max 15%)

Company Car allowance of £8000

15% colleague discount in store and online

Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves