Lead Data Analyst - Marketing Analytics

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!

Data isn’t just a byproduct of our business; it’s the engine that drives our growth. We are looking for a Lead Marketing Analyst to join our Go-To-Market (GTM) Analytics team. This is a high-impact, individual contributor role designed for an accomplished professional who can bridge the gap between technical statistical modeling and strategic marketing execution.

Your mission is to help us answer the ultimate question: "How do we spend our next dollar to maximize impact?" You will shape marketing triangulation, combining Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and rigorous incrementality testing to provide a 360-degree view of our ROI.

What You’ll Be Doing

Marketing Triangulation: Guide and own the methodology for measuring marketing effectiveness. You will move beyond surface-level metrics to develop a sophisticated "source of truth" using MMM, MTA, and lift studies.

Advanced Data Analysis: Design and execute complex analyses, including cohort analysis, customer segmentation, and predictive modeling to identify growth levers.

Collaborative Experimentation: Partner with Marketing Leads to design, implement, and analyze A/B and multivariate tests, fostering a culture of "test and learn."

Capability Development: Support and scale our analytics infrastructure. This includes developing solutions in R/Python and integrating them into our data stack.

Stakeholder Influence: Provide actionable insights to help stakeholders make data-informed decisions and drive data literacy around marketing optimization.

Actionable Reporting: Create intuitive dashboards in Looker that don't just show data, but provide actionable insights f