Integrated Campaigns Manager, Treasury

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Stripe’s global demand campaigns team delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization.

What you’ll do

In this role you’ll champion Treasury, our global business account built for startups, owning the integrated campaign strategy, and quarterbacking the cross-functional plan to drive awareness, adoption, and active use. You’ll be an expert on Treasury, holding deep market and audience insight and direct business accountability. You'll lead a complex, multi-motion campaign plan spanning self-serve lifecycle programs, direct startup GTM, VC/incubator ecosystem plays, and a high-visibility brand campaign — and you'll work shoulder-to-shoulder with lifecycle, growth, brand, PMM, sales, and partner teams to bring it all to market. You’ll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you’ll be accountable for acquisition, engagement, and pipeline growth.

Responsibilities

Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact

Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.

Work with regional marketing to ensure local relevance and advise on campaign delivery

Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams

Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.

Use and/or recommend leading tools to improve or accelerate the work of the campaigns function

Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.

Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

The ideal candidate

Excels in leading and driving large, complex, global campaigns or programs

Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs

Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders

Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution

Is a passionate advocate for their users/audiences/customers

“Sees around corners”; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuanc