Inside Sales & Lead Generation Manager

Inside Sales & Lead Generation Manager

Salary: up to £55,000 per annum plus £20,000 OTE.

Location: Rochdale

Are you a high performing Inside Sales or SDR leader with a passion for developing people, creating sales opportunities and delivering measurable commercial results?

We're looking for an Inside Sales & Lead Generation Manager to lead and develop our internal sales function, ensuring a consistent flow of qualified opportunities for our field sales team. This is an exciting opportunity to shape strategy, build capability and drive revenue growth within a fast-paced B2B environment.

Working closely with Sales and Marketing, you'll be responsible for maximising lead generation performance, improving conversion rates and creating a high-performing culture that delivers results.

The Role

Leading & Developing the Team

Lead, coach and inspire a team of Inside Sales and Lead Generation professionals.

Set clear KPIs and performance objectives aligned to business goals.

Conduct regular coaching, development and performance reviews.

Foster a culture of accountability, quality and continuous improvement.

Recruit, onboard and develop new team members.

Driving Lead Generation & Pipeline Growth

Partner with Marketing to maximise lead generation campaigns and outbound sales initiatives.

Monitor lead quality and campaign effectiveness, using data to improve results.

Focus on conversion rates and quality opportunities, not just activity volumes.

Ensure a consistent pipeline of qualified appointments and sales opportunities.

Work closely with Sales Managers to improve conversion and revenue outcomes.

Sales Performance & Continuous Improvement

Own pipeline reporting, forecasting and CRM accuracy.

Review and optimise sales processes, workflows and performance frameworks.

Enhance structured sales methodologies and best practice approaches.

Use technology, automation and CRM tools to improve efficiency and scalability.

Maintain high standards of data quality, GDPR compliance and sales discipline.

The Benefits

Basic annual salary of up to £55,000 plus £20,000 OTE.

Annual leave increases with length of service, from your second year (Starting at 25 days plus bank holidays).

Private equity-backed employer, we will provide continuous support and development throughout your career.

Benefit from private healthcare and dental schemes and an employee assistance programme.

Pension contributions increase with length of service.

Newly refurbished open plan office, encouraging an inter-department supportive environment.

Your Experience

Minimum 3 years' experience leading an Inside Sales, SDR or Lead Generation team.

Proven track record of delivering pipeline growth and improving sales performance.

Experience managing KPIs, sales forecasting and performance reporting.

Strong coaching, leadership and people management skills.

Commercially focused with excellent analytical and problem-solving abilities.

Experience operating within a B2B sales environment, ideally involving a rental or recurring revenue model.

About Us

Wireless CCTV (WCCTV) was founded in 2001 and we are established as the market leader for rapidly deployable mobile surveillance systems. We strive to maintain this by ensuring our core values of Quality, Innovation and Customer First are the focus of everything we do.

In 2026, Private Equity Firm Arcus made a substantial investment in WCCTV. This investment is allowing us to rapidly scale and grow in the UK and establish a la