Individual Giving and Legacy Manager

We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes. This is a pivotal role responsible for delivering sustainable income growth through innovative, data-driven, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.

You’ll also manage and develop a team member, while working closely with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-centric campaigns.

Key responsibilities

Strategic Leadership

• Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income

• Lead integrated, multi-channel campaign planning and delivery

• Drive innovation, testing and continuous improvement across supporter journeys

• Stay ahead of sector and digital trends to keep activity fresh and effective

Campaign delivery

• Oversee end-to-end campaign management across acquisition and retention

• Approve campaign briefs, messaging, segmentation and supporter journeys

• Ensure campaigns are insight-led, on time and within budget

• Support the creation of high-quality content and storytelling

Product development & innovation

• Develop and optimise Individual Giving and Legacy products

• Identify and launch new fundraising propositions and digital initiatives

• Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters

Data, insight & performance

• Champion a data-driven approach to fundraising

• Work with data teams on segmentation, targeting and personalisation

• Monitor KPIs, ROI, retention and lifetime value

• Use insight to inform strategy and forecast income

Leadership & collaboration

• Line manage and develop the Individual Giving & Legacy Officer

• Build strong relationships with internal teams and external partners

• Engage stakeholders including leadership, trustees and service teams

• Work with agencies and suppliers to deliver campaigns

Compliance & governance

• Ensure compliance with GDPR and fundraising regulations

• Maintain high standards in supporter care and ethical fundraising

• Manage budgets, monitor performance and take corrective action where needed

About you

We’re looking for someone who combines strategic thinking with hands-on delivery:

Essential

• Experience in Individual Giving, Legacy or Direct Marketing fundraising

• Proven track record of delivering successful multi-channel campaigns

• Strong understanding of supporter journeys, acquisition and retention

• Experience managing budgets and delivering against income targets

• Skilled in data analysis, performance tracking and forecasting

• Excellent communication and stakeholder management skills

• Experience managing and developing staff

• Highly organised, detail-oriented and confident working with data (Excel)

Desirable

• Fundraising or marketing qualification

• Event management experience

• Experience with fundraising CRM systems

Experience of working for social care or disability charity is highly advantageous, however not essential

Why join us?

Hft is a values-led organisation where people genuinely look out for each other. Our People team is described as collaborative and supportive, relentlessly focussed on driving improvement. This is a role where you’ll have genuine scope to make a difference, not just to how the business function operates, but ultimately to the lives of the people we support.

• Home based with flexibility and regular team connection

• A collaborative, values-driven team and lead by a Senior Leadership Team

• Real scope to shape and improve

• The opportunity to make a tangible difference in a purpose-led organisation

Selection Process

We will be shorting application on an ongoing basis. Should your application be shortlisted, you will be invited to attend a pre-screening interview with a member of the hiring team. Should you be successful at this stage, the final assessment process will involve a competency-based interview and the opportunity to get to know the team and Hft.

Apply now or get in touch to find out more. We’d love to hear from you.