Help Center Content Writer

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

This role is based in our Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

About the role

You will be creating engaging, informative content for our Help Center website that educates users and enhances their product experience. You'll combine strong writing skills, technical knowledge, product expertise and user empathy to develop clear, accessible content that addresses user needs while maintaining brand voice and driving self-service adoption.

What you’ll achieve

Write clear, concise, and user-friendly content for help centers, knowledge bases, and getting started guides

Develop instructional content including how-to guides, tutorials, and FAQs

Create and optimize content for different learning styles and user knowledge levels

Leverage AI tools to help draft, optimize, and scale content production efficiently

Use AI writing assistants while ensuring accuracy and brand consistency

Collaborate with product teams to understand features and translate technical concepts into user-friendly language

Maintain content accuracy through regular audits and updates as products evolve

Apply AI-powered SEO best practices to ensure help content is discoverable

Use analytics to identify content gaps and improvement opportunities

Participate in user research to better understa