Head of Strategic Product Development (all genders)

The Role (What’s in the Box)

Our Nordic Product team shapes the meals, assortment and new concepts that customers experience every week across Denmark, Sweden and Norway.

As Head of Strategic Product Development, you will shape and drive HelloFresh Nordics' physical product vision in close partnership with the Product Director. You'll balance two lenses: an outside-in view, tracking how our industry and competitors are evolving and how customer tastes and needs are shifting more broadly, and an inside-out view, grounded in how our own product and assortment are actually performing and what our existing customers are telling us. Bringing these together, you'll build a roadmap in close partnership with Marketing, so our biggest product bets and go-to-market efforts move as one.

Beyond setting direction, you'll own execution — leading cross-functional initiatives, scaling our assortment innovation program, and commercially managing our monetised product portfolio. The team you'll lead is still young, so a significant part of this role is building it: shaping its structure, its processes, and the way it works with stakeholders across the business, turning it into a mature, reliable engine for product strategy in the Nordics.

What You’ll Do (The Recipe)

Strategic product roadmap — building & execution

Own the view of what our physical product should look like, grounded both in an outside-in read of industry, competitor, and customer trends, and in a solid understanding of how our existing product and assortment are performing and what our current customers tell us through feedback

Identify, assess, and quantify strategic opportunities to evolve the product and grow the business profitably

Co-shape the overall product strategy in close partnership with the Product Director

Align the roadmap tightly with Marketing, so that our big bets are jointly defined and brought to customers as a single, coherent play to drive acquisition and retention

Anchor the roadmap wi