Head of Performance Marketing

HEAD OF PERFORMANCE MARKETING £60,000 - £70,000 | Liverpool | Hybrid Working

Zachary Daniels are proud to be partnering with a fast-growing, international nutrition brand to appoint a Head of Performance Marketing.

This is a standout leadership opportunity to take full ownership of a high-performing acquisition function within a scaling DTC business. You'll play a pivotal role in driving revenue growth, optimising marketing efficiency, and shaping the future of performance strategy across global markets. The Role: As Head of Performance Marketing, you will lead the strategy and execution of all paid acquisition channels, with full accountability for performance across Meta, Google, and TikTok.

You'll combine data, creativity, and AI-driven tools to unlock scalable growth, improve customer acquisition efficiency, and deliver measurable commercial impact. This role sits at the heart of the business, influencing key decisions across marketing, product, and customer experience. What You'll Be Doing:

Own and deliver the end-to-end performance marketing strategy across all paid channels

Drive growth against core metrics including CAC, ROAS, revenue, and contribution margin

Leverage AI tools to enhance targeting, creative, optimisation, and reporting

Manage and optimise significant media budgets to maximise return

Lead structured creative testing in partnership with content and brand teams

Develop full-funnel strategies to improve LTV, retention, and lifecycle performance

Build best-in-class reporting frameworks with actionable insights

Collaborate cross-functionally with CRM, product, and brand teams

Lead, mentor, and develop a high-performing performance marketing team

Foster a culture of continuous testing, learning, and optimisation

What We're Looking For

Proven experience in a senior performance marketing or Head of Paid Acquisition role

Strong track record of scaling paid media across Meta and Google

Experience managing large budgets with clear commercial outcomes

Hands-on experience with AI tools in a marketing environment

Deep understanding of performance metrics (CAC, ROAS, LTV)

Expertise in creative testing frameworks and experimentation

Comfortable operating in fast-paced, high-growth environments

Strong leadership and stakeholder management skills

Commercially driven, with a focus on revenue and profitability

What's On Offer?

Competitive salary of £60,000 - £70,000

Hybrid working with flexibility

Clear progression opportunities within a high-growth business

Full ownership of a core revenue-driving function

High level of autonomy and strategic influence

Collaborative, commercially focused culture

Access to sports and running clubs

This is a rare opportunity to step into a high-impact leadership role, owning performance marketing at scale within a globally recognised nutrition brand.

If you're ready to drive meaningful growth and take full ownership of performance strategy - apply now.

Reference: BH36003