Head of Marketing

Head of Marketing | North West | £Competitive | Consumer Brand

We are partnering with an established consumer business to recruit a Head of Marketing.

This is an exciting opportunity for an experienced marketing leader to take ownership of the marketing function, shaping the strategy and delivering activity that strengthens the brand, engages customers and supports wider commercial objectives.

The Head of Marketing will sit at the heart of the business, working closely with senior leadership and teams across ecommerce, trading, buying and merchandising to create a joined-up approach to brand, customer and performance marketing.

The Head of Marketing will take responsibility for developing and delivering the marketing strategy, leading integrated campaigns and ensuring activity is insight-led, commercially focused and aligned to the wider customer proposition.

This is a broad role requiring someone who can balance strategic thinking with hands-on delivery, bringing together brand marketing, digital activity, customer engagement and commercial performance.

Key Responsibilities

Develop and deliver the overall marketing strategy, aligned to wider business and commercial objectives

Lead the planning and execution of integrated 360 campaigns across relevant channels

Develop and evolve the brand positioning, ensuring consistency across customer touchpoints

Own the marketing calendar, ensuring activity is aligned to seasonal, product and commercial priorities

Work closely with ecommerce and trading teams to ensure marketing activity supports online performance

Lead customer acquisition, engagement and retention activity across relevant digital and traditional channels

Oversee activity across paid media, paid social, CRM, email, content, partnerships and other relevant channels

Lead go-to-market activity for key product launches, campaigns and commercial initiatives

Use customer insight, market trends and performance data to inform marketing strategy and decision-making

Monitor campaign performance and wider marketing KPIs, identifying opportunities to improve effectiveness and return on investment

Manage external agencies and partners, ensuring strong delivery and commercial accountability

Work closely with Buying, Merchandising, Ecommerce, Retail and other internal teams to deliver an integrated customer proposition

Lead, develop and support the marketing team, creating clear accountability and a collaborative culture

Identify opportunities to improve marketing processes, capability and ways of working

Keep abreast of developments across retail, consumer behaviour, digital marketing and emerging technologies

Present marketing strategy, performance and recommendations to senior leadership

About You

Proven experience leading marketing within a retail, consumer or D2C environment

Strong understanding of both brand and performance marketing, with the ability to balance brand building with commercial delivery

Track record of developing and delivering successful integrated marketing campaigns

Strong understanding of digital marketing, including paid media, paid social, CRM and email

Commercially aware, with a clear understanding of how marketing activity drives customer acquisition, engagement, retention and revenue

Strong analytical skills and the ability to turn customer and performance insight into actionable recommendations

Experience managing external agencies and partners

Proven experience leading and developing marketing teams

Confident working cross-functionally and influencing senior stakeholders

Highly organised, with the ability to manage multiple priorities and campaigns simultaneously

A hands-on and pragmatic approach, comfortable moving between strategy and execution

Naturally curious, commercially focused and willing to challenge existing ways of working

Excellent communication and presentation skills

Positive, proactive and solutions-focused approach

Why Apply

Join an established consumer business with a strong customer proposition

Take ownership of the wider marketing strategy and function

Work across brand, digital, customer and performance marketing

Have genuine influence over how marketing supports wider commercial performance

Lead and develop an established marketing team

Work closely with senior leadership and key teams across the business

Opportunity to shape and develop the marketing function

Competitive salary and benefits package

If you are an experienced Head of Marketing or senior retail marketing leader looking for an opportunity to combine strategic leadership with hands-on commercial delivery, we'd love to hear from you.

BH37342