Head of Marketing - B2B

Head of Marketing - B2B

Bristol, full-time

Office based Monday to Wednesday and 2 days remote.

£65k-75k + benefits + bonus

If you are a commercially minded B2B marketer who loves building momentum, shaping strategy and driving leads that actually convert, this one will grab you. We are working with an ambitious, fast-growing group in Bristol that is ready for a Head of Marketing who can take full ownership of demand generation and brand presence across the business. It is a role with real influence, reporting directly to the Founder and Managing Director, and it needs someone who is energised by both the thinking and the doing.

The role

This is a complex B2B environment where trust, clarity and credibility matter. You will be the person who builds a scalable lead generation engine, strengthens the brand’s position in its market and creates the kind of marketing that moves the commercial dial. You will work closely with senior leadership, shaping strategy while rolling up your sleeves to deliver campaigns, content and activity that bring in high quality MQLs and SQLs.

Lead on multi-channel demand generation across email, paid social, the website, events and ABM activity. You will create strong, confident content that showcases expertise, from case studies and thought leadership to pitch decks and campaign assets. You will also take ownership of HubSpot, ensuring the database is clean, segmented and working hard for the business, while managing lead scoring, nurturing and automation. Alongside this, you will drive event activity including conferences, webinars and sponsorships, and you will support the development of partnerships and sales enablement materials. You will also manage external suppliers across digital, creative, events and production.

About you

To thrive here, you'll need a proven track record in building repeatable lead generation programmes within B2B services, SaaS, technology or professional services. You will understand complex buying cycles and know how to shape messaging that resonates with senior decision makers.

Bring excellent editorial and content creation skills, along with strong technical capability across HubSpot, AI tools, automation platforms, GA4, Hotjar, paid social and website optimisation. Experience delivering events, managing CRM data and coordinating suppliers will also be important.

Experience in financial services or insurance, or if you know your way around Webflow would be a bonus.

Most importantly, you will be ambitious, proactive and commercially driven. You will be curious, collaborative and confident communicating with senior leaders.

Enjoy balancing strategy with hands on delivery, and you will be motivated by seeing your work translate into measurable growth.

The package includes a salary of £65k to £75k, a discretionary bonus, hybrid working with three days a week in the Bristol office - essential, 25 holiday, plus bank holidays and your birthday off, and a contributory pension.

Full -time.