Head of Marketing Analytics

Head of Marketing Analytics £90,000-£110,000 + 10-20% Bonus

Remote (UK) | Initial Onboarding in The North

I'm working with a growing, PE-backed B2B services organisation to hire a Head of Marketing Analytics.

This is a high-impact leadership role focused on helping the business make better commercial decisions through customer insight, segmentation, campaign analytics, and marketing intelligence. The organisation has grown significantly through acquisition and now operates across multiple service lines and international markets, creating a huge opportunity to unlock value from its data assets. The opportunity The business generates vast amounts of customer, operational, and service data but is only beginning to fully exploit its potential.

They're looking for someone who can move beyond reporting and help answer questions like:

Which customers should we target?

What products or services should we offer them?

Which segments offer the greatest commercial opportunity?

How can we improve campaign effectiveness and lead conversion?

Where are the biggest growth opportunities hidden within the customer base?

This role sits at the centre of commercial decision-making, working closely with Marketing, Sales, Operations, Technology, and Executive stakeholders. What you'll be doingStrategic Analytics & Insight

Develop and lead the marketing intelligence and insight strategy.

Design customer segmentation and value-based targeting models.

Deliver actionable customer, market, and campaign insights.

Improve customer targeting across telemarketing, email, and outbound sales activity.

Analyse customer behaviour, retention, churn, and commercial opportunities.

Campaign & Marketing Analytics

Build data-driven lead generation and campaign targeting frameworks.

Measure campaign performance and ROI.

Create reporting frameworks that support commercial decision-making.

Leadership

Lead and develop a team of four analysts.

Mentor and upskill a relatively junior analytics function.

Introduce more advanced analytics techniques and strategic thinking.

Drive data literacy and adoption across the business.

The team You'll manage:

Campaign Effectiveness Manager

Campaign Analyst

Data Analyst

Supply Chain Analyst

There are plans to continue growing the analytics capability over time. What they're looking forEssential

Strong background in Marketing Analytics, Customer Analytics, or Commercial Analytics

Experience designing and delivering data-led campaigns into telemarketing, sales, or lead generation environments.

Strong SQL skills.

Strong Power BI / BI reporting experience.

Experience with segmentation, targeting, customer insight, and campaign optimisation.

Experience managing stakeholders at senior leadership level.

Previous team leadership experience.

Highly desirable

B2B environment experience

Lead generation or telemarketing analytics

Field sales analytics

CRM and customer targeting experience

Experience supporting commercial sales teams

Why this role?

Opportunity to shape the future analytics strategy of a growing organisation

Significant autonomy and visibility across the business

Strong commercial focus with direct influence on revenue generation

Remote working once onboarded

PE-backed business with continued growth plans

Opportunity to build and develop an analytics team

Package

£90,000-£110,000 salary

10-20% bonus

Fully remote after onboarding

Extensive benefits package

Flexible working arrangements

Career development opportunities

Interview process Stage 1: Introductory conversation with leadership

Stage 2: Data assessment and presentation, including

Analysis of a sample dataset

Identification of key insights

Campaign recommendations

Targeting strategy

Presentation back to stakeholders

Stage 3: Final sign-off interview with CTO