Trustpilot
Edinburgh, UK
Full-time
about 2 hours ago
At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal s…
At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!
We are embarking on an exciting global growth journey and we are seeking a highly skilled and experienced Head of B2B CRM and Lifecycle to join our team. As the Head of B2B CRM and Lifecycle, you will be responsible for developing and implementing our B2B CRM and Lifecycle strategy, ensuring that we deliver exceptional experiences to our B2B customers at every stage of their journey.
Develop and implement the B2B CRM and lifecycle strategies, with a focus on delivering new customer conversion, engagement, retention, and upsell/cross-sell opportunities.
Develop and maintain a deep understanding of our B2B customers and their needs, and use this knowledge to inform and improve our CRM and lifecycle strategies.
Continuously monitor and optimize our B2B customer journeys, identifying opportunities for improvement across channels, formats, and cadence, and implementing changes to increase engagement and revenue.
Collaborate with cross-functional teams, including Performance & Paid Media team, Marketing Operations team, Regional Marketing teams, Sales, and Product, to ensure that our B2B CRM and lifecycle strategies are aligned with broader company goals.
Work closely with regional marketing teams to set strategies for CRM & lifecycle regional activations, establish best-in-class approaches and coordinate global lifecycle campaign dashboard.
Extensive experience in lifecycle marketing, with a focus on B2B
Previous experience with developing and implementing effective B2B CRM and lifecycle strategies
Strategic thinking with a clear customer-centric mindset
Willingness to execute on your strategic vision
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal s…
At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal s…
🚀 Gestalte die Energiewende mit strukturiertem Einkauf und verlässlicher Beschaffung. encosa steht für „energy cost savings“. Das ist unser…
Wir sind Ecom Brands, ein innovatives E-Commerce-Start-up mit Sitz im Herzen von Hamburg. Wir betreiben fünf Fashion-, Rucksack- und Taschen…
Wir sind ein mittelständisches Familienunternehmen der Kälte-, Klima- und Wärmetechnik mit rund 160 Mitarbeitenden, einem Jahresumsatz von c…
Job Title: Head of Finance Hours: 37.5hrs pw Salary: £48,000 - £56,000 Location: St. Helens Are you a qualified senior finance professio…