Head of Digital Marketing

Head of Digital Marketing

Hybrid, Birmingham

Competitive Salary + Excellent Benefits Permanent

Macildowie are working with this client based in Birmingham to recruit a Head of Digital Marketing. This is an exceptional opportunity to join a growing professional services organisation that is investing heavily in its brand, digital presence and long-term growth strategy.

This is far more than a traditional digital marketing role. You'll take ownership of the entire digital ecosystem, developing strategy, leading campaigns and creating an inbound engine that positions the business as the market leader within its specialist sector.

Working closely with senior leadership, you'll have genuine autonomy to shape how the organisation is seen by clients, candidates and the wider market.

The Role

You'll be responsible for leading every aspect of the digital marketing function, including:

Developing and delivering the overall digital marketing strategy

Owning website performance, SEO and user experience

Creating inbound marketing campaigns that generate high-quality leads

Building content strategies across multiple digital channels

Managing email marketing, paid campaigns and social media activity

Using analytics and insight to continually optimise performance

Working alongside subject matter experts to produce engaging thought leadership content

Supporting employer branding and talent attraction initiatives

Managing marketing technology, CRM platforms and external agency relationships

About You

You'll be an experienced digital marketing professional with a passion for building brands through content and data-driven marketing.

You'll ideally have

8+ years' digital marketing experience

Proven experience developing and owning digital marketing strategy

Strong knowledge of SEO, content marketing, email marketing and paid digital campaigns

Experience within professional services, consultancy, financial services, legal or another knowledge-led environment

Excellent stakeholder management skills

CIM qualification (MCIM or equivalent) would be advantageous

A hands-on approach alongside strong strategic capability

What's on Offer

Genuine ownership of the digital marketing function

Direct access to senior leadership

Opportunity to shape the future of a growing organisation

Hybrid working

Modern collaborative culture

Excellent career progression

No candidate will meet every single requirement. If your experience looks a little different but you believe you could excel in the role, we'd still love to hear from you. Interested? Click apply today!