Head of Digital Growth - M&G plc.

At M&G, our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and offer workplace adjustments to ensure you have the support you need to succeed in your role.

The Role: Head of Digital Growth

Background: M&G Life is accelerating a multi-year transformation of its Individual Life & Pensions business, with adviser and customer experience as the primary engine of growth. Digital Growth is the pillar accountable for the next-generation operating model, platforms and end-to-end services that our adviser and customer experiences depend on, so that the pace and quality step-change over the next three years. All delivered through digital-first, omni-channel experiences. The Head of Digital Growth partners with the Digital Proposition, Experience Design and Technology leads to shape the next-era digital standard, and leads the multi-year programmes that move the dial on customer, adviser and commercial KPIs.

Role Summary

The Head of Digital Growth owns the multi-year digital modernisation of the Digital operating model, platforms and services that underpin M&G's adviser and customer services across the open and closed book. The role co-defines the growth thesis and digital standards, the leading indicators, and orchestrates squads across Product, Experience, Design, Technology, Marketing, Distribution and Operations to deliver outcomes - not outputs. It is a senior, externally-credible leader who balances commercial rigour (business case, payback, unit economics) with Consumer Duty, accessibility and operational efficiency, and who can shape both the long-arc strategy and the next sprint's experiments.

Key Responsibilities

Lead the multi year Digital modernisation programmes that move today's experiences, platforms and services to that future state, from discovery through to benefit realisation.

Own the commercial case for modernisation - sizing, sequencing, investment trade offs, payback and benefit realisation across the programme portfolio and steward governance approval.

Define and embed a test-and-learn operating model (discovery ? alpha ? beta ? live), running enduring cross-functional squads that ship continuously and learn from data.

Co-shape the next era digital operating model for AX, CX & Digital - service architecture, sourcing model, ways of working, tooling and data - jointly with the Lead Product Owners, Experience Design and Technology leads.

Partner with the Product Owners so that new propositions adopt the modernised operating model, and the existing Digital estate is fit for purpose - preserving each LPO's ownership of their roadmaps, backlogs and outcomes.

Represent the pillar in senior IL&P governance, planning and ExCo facing forums; act as a credible voice for the future state operating model and the case for change.

Lead, coach and develop multi-disciplinary teams; build capability in experimentation, conversion optimisation and digital analytics.

Core Competencies & Attributes

Commercially astute Digital leader - connects experience decisions to flows, retention and lifetime value, with strong unit-economics and business-case discipline.

Influential collaborator and communicator - aligns disparate stakeholders across Propositions, Distribution, Marketing, Technology, Change and Operations behind a single, shared vision.

Data-driven and experimentation-led; fluent in funnels, cohorts, attribution, A/B testing and behavioural analytics; sets metrics and closes the loop.

Strategic and systems-thinker who can hold the long-arc view while making sharp, near-term prioritisation calls.

Regulatory fluency, especially Consumer Duty and GDPR; translates obligations into practical product and growth choices without compromising experience.

People leader - builds high-performing, empowered, cross-functional teams; coaches; sets standards and a culture of excellence and accountability.

Comfortable with ambiguity and pace; brings a first-principles, outcome-orientated mindset to complex, regulated environments.

Experience & Qualifications

Essential

Extensive senior leadership experience in Digital growth, proposition or product roles within financial services or another regulated, customer- and intermediary-led market.

Proven track record of delivering measurable commercial growth (acquisition, conversion, retention, LTV) through digital channels at scale.

Deep experience leading omni-channel adviser and/or customer journeys in a B2B2C model.

Demonstrable success operating within a regulated environment with Consumer Duty (or equivalent) embedded across decision-making.

Strong commercial and analytical skills - fluent with business case shaping, KPI definition, digital analytics and experimentation frameworks.

Agile delivery expertise; experience running enduring cross-functional squads end-to-end (discovery to live).

Excellent stakeholder management and senior communication skills - credible at ExCo / SLT level and engaging across Distribution, Technology, Marketing and Operations.

Proven people leadership - building, coaching and scaling multi-disciplinary teams.

Desirable

In-depth knowledge of the UK life & pensions market (open and closed book), adviser ecosystems, platforms and third-party servicing models.

Exposure to large-scale digital transformation, target operating model design or modernization of platforms.

Familiarity with modern growth, martech and personalisation tooling, and with AI-enabled experience and advice models.

Department and team: Adviser Experience, Customer Experience & Digital - Digital Growth Job level: Manager/ Expert Role reports to: Director, AX, CX & Digital Proposition Direct Reports: A team of up to 6 but predominantly coordination of large-scale transformation projects. Location: Ideally based in one o