GTM Product Marketing Manager

GTM Product Marketing Manager - Manchester (Hybrid) - circa £60-70K plus Bonus

My client is a Financial software business and are growing fast! Targeting Public and Private Sector (typically SME to Large Enterprise) - where they win the hearts with their seamless solutions of Finance Decision makers… This is not only a band new role, but a pivotal one. They key around this role is launch, GTM, proposition, working collaboratively with the Rev Ops and Commercial functions - the key is around upsell and cross selling opportunities.

You'll be the commercial bridge between product, marketing and sale - you'll turn product capabilities into compelling market storytelling, positioning and sales enablement that will win further business. You'll play a key role in shaping how our products are understood by the market, supporting go-to-market launches, and equipping our commercial teams with the tools and messaging they need to succeed.

You'll be part of a lean team, where AI plays a critical role in not only working more efficiently but accelerating research, sharpening messaging, improve output and continuously find smarter ways of working.

Key Responsibilities

Develop and maintain messaging and positioning across ICPs, verticals and use cases

Translate complex treasury and payments capabilities into clear, compelling value propositions

Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides

Support sales teams with training on positioning, messaging and go-to-market plays

Own competitive intelligence and market positioning frameworks

Lead go-to-market execution and product launch activity in partnership with wider marketing teams

Monitor market trends, customer needs and competitive movements to inform commercial strategy

Skills, Knowledge & Expertise

5+ years' experience in Product Marketing, GTM or a related B2B SaaS role (fintech, payments or financial infrastructure a bonus)

Proven experience developing messaging and positioning strategies end-to-end

Strong sales enablement experience, creating assets that drive commercial impact

Experience working in a sales-led, enterprise B2B environment with longer sales cycles

Excellent written and verbal communication skills with the ability to tailor messaging to different audiences

Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy

Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment

*Rates depend on experience and client requirements