Growth Marketing Analyst

About us

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.

GoCardless is used for domestic and international payments by 75,000+ organisations and counting, processing more than $30 billion across 30 countries. We’re an award-winning London based fintech, with additional offices in Riga, Paris, Melbourne and New York.

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

Data at GoCardless

You’ll sit in our Data & Business Systems group and will work with technical and non-technical people across the whole company. You’ll collaborate closely with our team of talented Analysts, Data Scientists, ML/AI Engineers and System Admins, designing and delivering first-class analytics to the business.

We’re a large team with an extensive remit and expect every member to work with initiative and be driven, holding each other accountable and to a high standard. Joining our team, you’ll work in a team that strives to be the best they can be. You’ll work on complex projects across GC’s data & business systems stack.

You will enjoy being an analyst at GoCardless if

You’re looking to champion a great data culture within GC and in the wider data community.

You enjoy collaborating and learning from people from various backgrounds and experiences.

You want to feel proud of the work you’re doing and its impact on real customers.

Our technologies: We endeavour to build simple, reliable systems and we believe in using the best technologies for each task. Technologies we use across GoCardless include: Looker, Python, Looker, Google Cloud Platform, dbt, Airflow, Vertrex and Jupyter amongst others.

You’re not expected to have expertise in all these technologies. Members of our team have picked up the tools once they’ve started working with the team.

The Role

At GoCardless we use marketing throughout the customer lifecycle to acquire new customers and drive revenue growth through our existing merchant base. As part of this role, you will be working closely across all marketing teams - paid, organic, lifecycle - to understand how their marketing efforts are helping to grow our merchant base and accelerate revenue. Your insights will be turned into actions as your expertise helps drive the future of GoCardless.

What excites you

Collaborate with Growth Marketing measuring how our Paid and Organic marketing strategies drive acquisition, engagement and revenue growth

Partner with marketing stakeholders to define and monitor marketing KPIs and identify trends, risks and opportunities in customer and campaign data to inform strategy aligned with business objectives

Assist marketing teams in A/B test design and execution and analysing results using statistical methods

Ensure data quality, accuracy and consistency across all marketing sources

Build data products that help to monitor the health of campaigns, continuously innovating on the practices and the tools we rely on to deliver the right insights at the right decision points (A/B Testing, Analysis (SQL), Visualisation (Looker, Domo), Tracking (Google Analytics), Automation (Python), AI (Gemini)).

What excites us

Essentials

You have a background working in (performance) marketing analytics or a marketer looking for a more data focused role.

You have knowledge of common marketing measurement metrics, tools & methodology.

You are a self-starter, focused on results, with a demonstrated background in using analytics to drive the understanding, growth, and success of marketing campaigns

You have experience with data visualisation tools and communicating findings from complex data sets in an accessible way

You are proficient in basic SQL

Nice to have

A basic knowledge of Python/R is advantageous but not essential

You have ex