Group Product Marketing Manager

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

Vanta's Product Marketing team sits at the intersection of Product, Engineering, Sales, and Customer Success. We define positioning and narrative for Vanta's platform, translate roadmap into go-to-market motions across big launch moments and releases, and make sure the field can sell what Product is building; with research, storytelling, and cross-functional partnership as the core of how we work.

About the role

AI is one of Vanta's most strategic bets, and it needs a dedicated owner. This PMM will be focused on bringing the AI roadmap to market in close partnership with EPD. You'll own the narrative, messaging, and positioning for Vanta’s AI story end-to-end, and be the connective tissue between what Engineering and Product are building and how the market, field, and customers understand it.

You're expected to shape our AI story and define Vanta as a leader in the space, which means you’re fast-moving and nimble, have enough technical fluency to have a real point of view in roadmap conversations with EPD (including getting hands-on and testing the product yourself), paired with the storytelling and creativity to bring a unique, differentiated story to market.

What you’ll do as a Product Marketing Manager at Vanta

- Own the AI pillar narrative and roadmap end to end

- Own the AI pillar narrative at key events like VantaCon, including keynote support, breakout sessions, and customer testimonials

- Ensure a cohesive AI narrative across pillars so AI messaging holds together whether it's showing up in Compliance, Risk, or Proof contexts

- Partner directly with EPD to understand what's being built, influence roadmap sequencing from a market/customer lens, and translate technical capability into external-ready narrative

- Develop and maintain AI messaging and positioning that flexes across audiences (field, analysts, press, customers)

- Drive field enablement for AI, arming Sales and CS with the story, objection handling, and proof points they need

- Plan and execute AI product launches, from planning through post-launch measurement

- Represent the AI narrative in customer-facing and market-facing moments (analyst briefings, customer advisory conversations, press as needed)

How to be successful in this role

- Core PMM experience

- 7+ years in product marketing, ideally with ownership of a full pillar or product line rather than a support function

- Track record of building narrative and positioning from scratch, not just executing an existing playbook

- Experience partnering directly with Product/Engineering leadership

- Excellent communication and presentation skills, with the ability to convey complex ideas effectively to both technical and non-technical audiences.

- Plan and execute large product launches (including partnership with comms to align on product narrative), report back on performance, and optimize our launch processes for scale

- Define and manage go-to-market (GTM) strategy for Vanta’s security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption

- Strong written and verbal storytelling, comfortable writing for a keynote stage as well as a sales deck

- Must be authorized to work in the U.S. without the need for current or future employer sponsorship

Technical / AI fluency

- Working understanding of how modern AI products are built, enough to ask sharp questions in an EPD roadmap review and push back credibly

- Familiarity with the current AI/LLM landscape (model capabilities, co