Group Marketing Manager

Group Marketing Manager (ABM & Growth Marketing) | Bath (Hybrid) | £50,000 - £60,000 + bonusAbout the Role We're supporting a growing organisation looking for a commercially minded Group Marketing Manager to take ownership of their account-based marketing and wider demand generation activity.

This is a hands-on, lead-level marketing role where you'll be responsible for turning target accounts into real pipeline - not just generating leads, but driving qualified opportunities and revenue.

You'll sit close to senior leadership and work directly with sales teams to shape how key accounts are engaged across multiple brands and service areas. What You'll Be Doing You'll lead a focused ABM and growth marketing function, combining strategy with execution.

This includes

Building and running targeted marketing campaigns into key accounts and prospect groups

Working closely with sales to identify and progress high-value opportunities

Creating tailored messaging and content for different audiences and buying groups

Managing multi-channel outreach across email, LinkedIn, content and events

Turning engagement signals into qualified meetings and pipeline

Owning reporting on marketing performance and commercial impact

Alongside this, you'll oversee supporting marketing activity including content, campaigns, events and outbound activity - ensuring everything is aligned to revenue goals. Leadership & Collaboration

Manage and develop a small, multi-skilled marketing team

Work closely with senior commercial and sales stakeholders

Align marketing activity with account plans and revenue priorities

Support the wider business in improving conversion from marketing to sales

What We're Looking For

Experience in B2B marketing with exposure to account-based or targeted marketing approaches

Strong understanding of how marketing contributes to pipeline and revenue

Comfortable working closely with sales teams and senior stakeholders

Experience running multi-channel campaigns (email, LinkedIn, content, events)

Strong CRM and marketing automation experience (e.g. HubSpot, Salesforce, Marketo, or similar)

Analytical mindset with the ability to report on commercial outcomes

Some team or workstream leadership experience

Nice to Have

Experience in agency, consultancy or professional services environments

Exposure to senior stakeholder or leadership reporting

Experience with events, webinars or field marketing activity

Familiarity with tools such as intent data or account intelligence platforms

Package

£50,000 - £60,000 base salary

Performance-related bonus

Private healthcare

Pension scheme

25 days holiday + bank holidays

Hybrid working (2 days per week in Bath office)

Learning & development support

UK working rights required. Group Marketing Manager (ABM & Growth Marketing) | Bath (Hybrid) | £50,000 - £60,000 + bonus Oscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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