Global Lifecycle Marketing Manager, New Verticals

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

A new phase of growth and maturity of the business necessitates a focus on customer lifecycle and begs an understanding of the dynamics and actions that create loyal, high-value customers. If we were able to harness the first-party data we have, we could generate incremental new deliveries, increase the retention of our monthly customers, drive repeat behaviour from our active customers, and resurrect the churned ones, all while delighting each of them along the way and establishing Wolt as their preferred platform for delivery.

What you’ll be doing

As a Global Lifecycle Marketing Manager, you will help create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. In this role, you will report to our Global Lifecycle Marketing Lead and focus on critical segments across the customer lifecycle that focus on driving our customers to newer verticals and bets, identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalized merchant selection, triggered customized comms based on user behavior, and strategies around our largest brand launches.

Day-to-day in this role, you’ll

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