Freelance Art Director, Studio (all genders)

The role

We are seeking a dynamic Freelance Senior Art Director for HelloFresh. You will be supporting our content creation team, working to develop and execute visual concepts for photo and video. With a keen eye for striking and impactful visuals as well as a solid understanding of brand and creative, you will help our creative teams to execute channel specific, focused, scroll-stopping content.

You will have extensive hands-on experience on photo and video sets, guiding teams and raising the bar in terms of creativity and quality of execution. With a clear communication style you will be an effective people leader and relationship builder focused on creatives. You have a deep understanding of cultural relevance for brands and are comfortable taking creative risk and defining brand guardrails. You work regularly with AI-driven tools to complement creativity and will seek out new ways to integrate them in our creative work.

What you’ll do

Develop visual concepts for photo and video productions for HelloFresh Group brands globally

Represent a position of creative authority for photo and video productions both on set and in post production

Build authority as a brand guardian, connecting our content creation across touchpoints

Elevate the quality of our creative content, communicating clearly and guiding creative teams towards excellence

Champion and use AI-tools to enhance every step of the creative workflow

Act as a creative feedback owner and trusted partner for studio and internal business clients

Communicate and help to expand our content guidelines for HelloFresh Group brands

What you’ll bring

5+ years of professional experience in creative teams, studio production. Experience working with food content is a plus

A strong portfolio of creative work, showing a range of projects in both photography and video

Familiarity with photo, video, and postproduction workflows and tools

An eye for detail, visual storytelling, and craft that you apply to a h