About The Role: We're looking for a food niche, performance-obsessed Content Creator to own end-to-end paid video and static production for Hello Fresh and Green Chef. You'll live inside the UK Marketing function and the paid social ecosystem, scripting, filming, editing, and iterating on content built to convert on Meta and TikTok. This is a role for someone who thinks in hooks, measures everything, and wants to see their work directly drive results. Success looks like your creative consistently breaking through in-feed, driving down CPAs, and becoming the benchmark other briefs are written against.
End-to-end paid video production: Concept, script, film, and edit UGC-style and direct-response video ads for HelloFresh and Green Chef across Meta and TikTok. From first idea to final asset.
Hook development: Constantly test and develop new visual and verbal hooks that stop the scroll. Build a library of winning formats and evolve them as performance data comes in.
Food content mastery: You understand how food content works, the textures, the pour, the close-up sizzle. You know how to frame meal kit cooking for paid performance, not just aesthetics, and you translate the appeal of fresh, quality ingredients into content that makes people hungry to click.
Iteration at pace: Monitor campaign performance across HelloFresh and Green Chef, identify what's working, and turn insights into new creative quickly. You're not precious about your work, you chase results.
Shoot production: Comfortable running solo or small-crew shoots across both brand worlds, HelloFresh's warm, family-friendly energy and Green Chef's premium, health-conscious aesthetic.
Creative testing infrastructure: Work with the performance and creative strategy teams to log tests, track results, and build frameworks so learnings compound over time.
2+ years creating paid social content, UGC-style, DTC, or performance creative, with a portfolio of ads that actually
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
