Finance Business Partner

As the Sales & Marketing Finance Business Partner (FBP), you'll be working in a senior 'individual-contributor' role supporting the Chief Sales Officer (CSO) and Chief Marketing Officer (CMO) within Moorepay. Partnering with the wider leadership teams across Sales, Marketing and Pricing, you'll drive forecasting, performance insight, and decision support across pipeline, bookings/ARR, retention, and unit economics, ensuring strong financial discipline and commercial focus across the go-to-market function.

You'll operate as a trusted Finance Partner to commercial leaders, and a key contributor to the Moorepay Finance team. You'll report to the Head of Commercial Finance, working closely with the broader Finance, FP&A, and Group Finance functions. This role will work on a hybrid basis (2-3 days per week) from our Swinton office.

Key areas of responsibility will include

Financial Business Partnering – Sales & Marketing

Providing clear commercial insight on Sales & Marketing performance, investment decisions, and go-to-market trade-offs.

Challenging constructively, ensuring financial implications are understood and factored into decisions.

Translating complex commercial and pipeline activity into clear financial narratives at OpCo Exec & SLT level.

Planning, Budgeting & Forecasting

Owning the end-to-end financial planning, budgeting, and forecasting processes for Sales & Marketing.

Maintaining driver-based forecasts across pipeline, bookings/ARR, churn/retention, and commission run-rate.

Owning Sales & Marketing overhead budgets, including marketing efficiency, commissions, and related costs.

Driving improved forecast accuracy and insight, not just cycle delivery.

Revenue Performance & SaaS Metrics

Analysing CARR/ARR performance, bridges, and key drivers across recurring revenue.

Owning CAC, LTV, LTV:CAC, and payback period reporting, ensuring metrics influence spend allocation and go-to-market decisions.

Tracking pipeline, conversion, sales productivity, and related unit economics.

Owning multi-touch attribution modelling to ensure CAC is accurately apportioned across marketing channels and touchpoints, providing reliable unit economics for investment decisions.

Analysing churn and retention drivers and cohorts, supporting retention initiatives with actionable insight.

Marketing ROI & Investment Governance

Evaluating channel and campaign performance and supporting investment decisions.

Building and reviewing robust business cases for Sales & Marketing initiatives, ensuring clear assumptions, benefits tracking, and ROI discipline.

Partnering with Sales and Marketing leaders to define measurable outcomes and performance benchmarks.

Cost Management & Financial Control

Maintaining strong financial control over Sales & Marketing cost bases, including headcount, commissions, marketing spend, and third-party services.

Identifying opportunities for efficiency and cost optimisation without undermining commercial delivery or growth.

Managing accruals, controls, and overhead tracking within close and reporting cycles.

Sales Capacity Planning & Quota Design

Owning sales capacity modelling, including headcount-to-pipeline coverage ratios.

Supporting the design and review of commission plans, including accelerators, SPIFs, and threshold mechanics, not just ongoing maintenance.

Modelling the incentive and cost implications of plan design changes, and presenting recommendations to senior stakeholders.

Partnering with Sales leadership on annual and in-year quota-setting, ensuring quotas are grounded in financial targets and market opportunity.

Pipeline Data Governance & CRM Integrity

Acting as the finance owner of pipeline data standards, working with Sales leadership to define and maintain CRM stage definitions, hygiene rules, and data quality expectations.

Proactively identifying and escalating data quality issues that affect forecast reliability or metric accuracy.

Partnering with Data/BI teams to ensure pipeline and revenue reporting is built on consistent, governed definitions.

Owning and running structured forecast cadences, including weekly pipeline reviews, monthly forecast calls, and quarterly business reviews, ensuring analysis translates into action.

Pricing, Discounting & Deal Governance

Alongside the Pricing team, providing financial modelling to support pricing decisions and discounting governance.

Owning the governance process for non-standard commercial terms, reviewing deals outside standard parameters before contracts are issued.

Providing insight into the financial impact of pricing and deal structure decisions, including margin and ARR implications.

Governance, Reporting & Senior Leadership Engagement

Preparing clear, concise reporting and insight for OpCo Exec and senior leadership.

Supporting Exec-level discussions with fact-based analysis and forward-looking insight.

Ensuring KPI dashboards are current, accurate, and flag risks and opportunities early with actions tracked.

Ensuring compliance with internal financial policies while enabling pace and agility.

Skills & Experience

Qualified accountant (ACA / ACCA / CIMA or equivalent).

Experience in Commercial Finance, FP&A, or Finance Business Partnering, ideally in SaaS or a recurring revenue business.

Strong grasp of SaaS metrics (pipeline, bookings/ARR, churn/retention, CAC/LTV) and comfortable working with data and BI tooling.

Strong planning and financial modelling skills, including commissions, ROI, and pricing/discount scenario analysis.

Experience in sales capacity planning, quota design, and commission plan structuring.

Experience in budgeting, forecasting, and cost control within commercially-focused cost bases.

Familiarity with CRM data governance and pipeline management processes (HubSpot or equivalent).

Private equity or investor-led reporting exposure (beneficial but not essential).

Proven ability to influence senior stakeholders as a senior individual contributor.