Field Sales Executive

Field Sales Executive – Foodservice Industry Location: Northwest England (Liverpool, Warrington, Preston & surrounding areas)

Field-Based Role

The Opportunity Are you a driven, energetic sales professional with a passion for food and hospitality?

We’re working with a market-leading foodservice supplier that is entering an exciting growth phase. With a strong reputation for quality and customer service, the business is now investing in expanding its field sales team.

This is a rare opportunity to take ownership of a high-potential territory that has not been fully developed in recent years, offering significant scope to build and grow a profitable client base. What You’ll Be Doing This is a field-based sales role combining new business development and account management responsibilities.

Visit 4–6 customers per day across your territory

Focus initially on 70% new business development

Build long-term relationships and grow existing accounts

Identify and maximise upselling opportunities

Work towards becoming the primary supplier to your customers

Manage quotations, pricing, and negotiations

Deliver against sales and profit targets

Collaborate with internal teams to provide innovative product solutions

You will be selling to a wide range of customers including restaurants, hotels, pubs, gastro pubs, and premium food venues, working directly with decision-makers such as head chefs, owners, managers, and buyers. Your Territory

Established region generating approximately £1.5 million turnover

Responsibility for around 35 active accounts

Opportunity to develop over 100 additional lower-spend accounts

Significant untapped growth potential

Support and Structure

Dedicated internal sales support for order processing

Structured 4–6 week onboarding programme

Ongoing training, sales meetings, and development

Autonomy to manage your own diary and territory strategy

What We’re Looking For Sales Experience:

Previous sales experience is preferred

Experience in field sales or managing a territory would be beneficial

Mindset

Self-motivated with a “business owner” mentality

Commercially aware and target-driven

Strong relationship-building skills with a consultative approach

Personality

Enthusiastic, positive, and resilient

Confident, personable, and professional

Competitive with a genuine desire to succeed

Reliability, honesty, and trustworthiness are essential. The Package

Basic salary of £38,000 – £40,000

Uncapped commission (realistic £8,000+ in year one)

Company car or Car allowance up to £400 per month plus fuel support card

21 days holiday plus bank holidays (increasing with service up to 5 years)

Pension scheme

Laptop, mobile phone, and expenses covered

Additional incentives

Why Join

High-growth opportunity with strong earning potential

Untapped territory offering significant upside

Full autonomy to build and shape your region

Strong internal support and established product range

Opportunity to work within a dynamic and fast-paced industry

If you'd like, I can also tighten this into a punchier version for job boards or add a more sales-driven headline to increase applications.