Field Marketing Coordinator

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

As a Field Marketing Coordinator at Vanta, you'll be the operational backbone driving our field marketing programs from concept to execution, ensuring every event and activation runs seamlessly while directly supporting pipeline generation goals.

Vanta's Field Marketing team builds brand awareness and generates demand through strategic in-person and virtual events, regional programs, and executive experiences. We create meaningful touchpoints that connect security and compliance decision-makers with Vanta's solutions.

In this role, you'll own the end-to-end logistics and execution of regional field events while partnering closely with Sales and SDR teams to drive registrations, capture leads, and support follow-up. You'll be essential to scaling our field presence as we grow our upmarket business.

What you’ll do as a Field Marketing Coordinator at Vanta

- Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation events

- Lead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site execution

- Research and evaluate high-impact event and sponsorship opportunities aligned with Vanta's target accounts (ICP) and regional sales priorities

- Develop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makers

- Serve as on-site event lead, ensuring flawless execution and serving as primary problem-solver

- Partner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategies

- Coordinate pre-event outreach campaigns to drive registrations and meetings with target accounts

- Ensure seamless lead capture, routing, and follow-up processes for all events

- Brief sales teams on event attendees, talking points, and follow-up priorities

- Support post-event nurture campaigns in collaboration with Demand Generation

- Manage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programs

- Ensure Vanta's booth presence and brand experience stands out at every activation

- Coordinate shipping logistics for materials to events, vendors, and prospects

- Build and maintain vendor relationships for swag, printing, and event production

- Track and report on event KPIs including attendance, pipeline generated, conversion rates, and ROI

- Analyze lead quality and work with Sales to refine targeting and messaging

- Maintain event playbooks, vendor databases, and post-event retrospectives

- Use data and insights to continuously improve field marketing performance and efficiency

How to be successful in this role

- 2-5 years of experience in field marketing, event marketing, or event operations, preferably in B2B SaaS or technology

- Comfortable travelling 20-30% of the time

- Strong preference for this candidate to live in San Francisco or New York

- Proven track record of independently managing complex, multi-stakeholder events from research to post-event analysis

- Strong project management skills with ability to manage multiple events and workstreams simultaneously

- Experience partnering with sales teams and aligning marketing programs to pipeline goals

- Proficiency with event management platforms (Swoogo, Luma)and CRM systems (Salesforce, HubSpot)

- Excellent vendor negotiation and relationship management skills

- Budget management experience and demonstrated ability to deliver ROI

- Ownership mindset—you identify oppo