Events Manager

Job Description

Role Purpose

To drive profitable events sales growth across Horton Golf Park by converting inbound and outbound enquiries, proactively developing new business and maximising repeat revenue across society golf, corporate and event sales. The role will own the day-to-day sales process from first enquiry through to booking, delivery support and post-event follow-up, while working closely with Group Sales & Marketing to achieve agreed monthly and annual targets.

Key Areas Of Responsibility

Society golf

Corporate golf days and corporate bookings

Functions and private events

Team building

Meetings & Conferences

Christmas parties

Celebrations of life and wakes

Sales & Commercial Performance

Own the full sales journey: respond to relevant enquiries within 24 hours where practicable, qualify needs, arrange show-rounds, prepare proposals, follow up and close bookings.

Maximise booking value through appropriate upselling of food, drink, packages, upgrades and additional activities.

Maintain disciplined follow-up so no viable enquiry goes cold, and identify underperformance early with practical actions to improve conversion and revenue.

Maintain CRM as the single source of lead management, ensuring every opportunity is accurately logged with stage, value, next action, notes, follow-up activity and lost reason where applicable.

Create confirmed bookings in the relevant system, secure deposits, manage invoicing and appropriate debt chasing, escalating issues where necessary.

Provide a concise monthly sales performance and forecast update covering results, conversion, issues and recommended actions.

Business Development

Proactively develop new corporate and event business alongside the primarily inbound sales workload using phone, email, LinkedIn and face-to-face activity.

Work closely with Group Sales & Marketing feeding back lead quality, objections, campaign conversion, competitor activity and customer demand.

Contribute commercial insight to packages, offers and sales propositions, ensuring marketing-generated leads receive structured follow-up.

Personal Specification

Essential

Strong sales, relationship-building and communication skills, with confidence converting enquiries and developing new business.

Comfortable working to measurable targets and using CRM systems to manage multiple opportunities.

Previous golf, leisure, hospitality, events or similar commercial experience.

Preferred

Experience managing a CRM effectively, ideally HubSpot or a similar system.

Local Surrey / South West London network would be advantageous.

Success in the role

Success will be measured by consistent delivery against revenue budget and conversion targets, strong management of the sales pipeline, growth in society, corporate and function bookings, increased repeat business and a disciplined sales process that can be replicated across the wider group.

Benefits

Discounted or free food

Free parking

On-site parking