Event Marketing Manager

Event Marketing Manager - Conferences

Up to £45,000 + Bonuses

London/Hybrid (3 days office)

The event marketing manager role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Security & Pharma, whilst managing & mentoring 1-2 junior marketers.

Targets

To devise and implement several marketing campaigns per annum keeping to deadlines set

To increase revenue on specified events by a minimum of 5% year on year

To produce effective marketing plans within budget

To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity

Negotiate rate card costs to obtain best possible prices for external activity from media partners

To achieve management’s sales targets and report to sector heads on a regular basis

To meet all deadlines in the marketing schedules and marketing plans

Duties and Responsibilities For each campaign the following procedures must be adhered to:

Attend team / sector meetings

Research outside marketing brief including competitive events to find best channels to market

To look at new marketing channels including social media

Write copy for pre mail, main mail, re-mail stages of campaigns.

Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house

Source new and relevant data for all events

Contact all potential marketing partners to set up contra deals – trade associations, newsletters, magazines, websites, associations etc.

Build relationships with long term media partners and enhance existing agreements

To work with sponsors and speakers to promote conferences wherever possible

Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)

Manage print runs through to delivery

Manage mailings from delivery through to land dates

Write and send press releases for each campaign to ensure maximum PR coverage.

Send e-mail campaigns through in-house email system and externally when necessary