Event Marketing Manager

Job Title: Event Marketing Manager

Location: London, UK (Hybrid)

Duration: 12-month parental cover

Rates: 48.21 GBP/Hr Gross on PAYE (Inside IR35 contract)

Job Description

Role Overview

We are seeking an experienced Strategic Initiatives Marketing Manager (contractor) to lead delivery across key pan-regional priorities during a 12-month parental cover period.

This is a hands-on, delivery-focused role sitting at the centre of our brand campaigns, retail/next-gen go-to-market (GTM), and strategic partnership initiatives.

The role requires someone who can quickly embed, operate with pace, and drive measurable outcomes across multiple workstreams and stakeholders.

The successful candidate will bring a strong balance of strategic thinking and executional delivery, with the ability to navigate a matrixed, pan-EMEA marketing environment.

Key Responsibilities

1. Co-Branded Partnership Marketing

Lead the development and execution of co-branded marketing campaigns with key distribution and platform partners

Build and actively manage a forward-looking partnership campaign pipeline

Own end-to-end delivery: briefing, messaging, content, media activation, and performance tracking

Partner closely with sales and external stakeholders to ensure campaigns are mutually valuable, scalable and results-driven

2. Brand Campaigns, Research & Measurement

Support delivery of pan-regional brand campaigns, ensuring alignment with business priorities

Lead coordination of brand research and measurement, including

Liaison with internal brand team

Management of external research/survey agency

Translating outputs into clear, actionable insights for stakeholders

Ensure brand investment is supported by robust tracking and continuous optimisation

Apply AI and analytics tools to surface patterns, optimise campaigns and strengthen insight generation

3. Retail / Next-Gen Go-To-Market Support

Support delivery of broader retail investor marketing initiatives, including

ETF education campaigns

Content-led digital engagement

NextGen/retail investor targeting strategies

Contribute to finfluencer and digital-first marketing activity, ensuring alignment with brand and risk guardrails

Explore and test AI-driven approaches to content creation, personalisation and audience engagement

Ensure campaigns are tailored to self-directed investor behaviours and platform ecosystems

4. SEM & Social Coordination (Liaison role)

Act as the marketing liaison to SEM and paid social teams across

Brand campaigns

Retail / next-gen initiatives

Partnership activity

Provide clear campaign briefs, audience requirements and messaging inputs to channel specialists

Ensure alignment and consistency across markets and campaigns, working through the relevant channel teams

5. Strategic Delivery & Stakeholder Management

Support priority strategic marketing initiatives across EMEA

Act as a connector across brand, retail, partnerships, digital teams and agencies

Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality

Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate

Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing

Maintain strong delivery discipline

Clear timelines and ownership

Stakeholder alignment

Regular performance tracking and reporting

Key Skills & Experience

Proven experience delivering integrated marketing campaigns (brand, performance and partnerships)

Strong understanding of digital marketing channels (SEM, paid social, content)

Demonstrated ability to use AI tools (e.g. Copilot or similar) to enhance marketing effectiveness and productivity

Familiarity with emerging AI capabilities, including agent-based workflows and automation

Experience working with co-branded campaigns and/or distribution partners/platforms

Track record managing external agencies and research partners

Strong analytical mindset – able to translate data into clear recommendations

Excellent stakeholder management across senior and cross-functional teams

Ability to hit the ground running in a fast-paced, contractor capacity

What Success Looks Like

A clearly defined and active pipeline of co-branded campaigns delivering measurable results

Brand activity supported by credible research and clear performance insights

Strong alignment and effectiveness across SEM, social and partnership channels

Contribution to building AI capability and knowledge sharing across the marketing team

Tangible contribution to retail investor engagement and growth, including next-gen audiences

High-quality delivery across multiple workstreams, with minimal ramp-up time

Profile

This role is best suited to someone who

Can embed quickly and deliver at pace in a contractor capacity

Balances strategic thinking with hands-on execution

Is curious, practical and proactive in applying AI to real marketing challenges

Brings a commercial mindset, not just marketing expertise

Is comfortable working in a pan-regional, matrixed environment

Thrives in a role with high visibility and multiple stakeholders