Director, ATL Media & Connections Planning

We are looking for a world-class, strategic and results-focused individual who brings a track record of success in transforming the way brands connect with customers across media. As the Intl. Director, ATL Media & Connections Planning, you will oversee the media strategy and planning for all HelloFresh Group brands with a channel-agnostic view on effective brand building. You will manage a substantial budget for 16 markets across traditional ATL channels and online reach channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) and be responsible for ensuring that our brands reach people in the most effective and impactful ways and leave lasting and meaningful brand impressions.

Reporting to our Vice President of Brand Strategy and Marketing, you will spearhead both strategy and execution to optimize a large marketing budget against defined ROI/ROAS and brand goals. You will also play a pivotal role in communications planning — shaping how our brand narratives are brought to life cohesively across paid, earned, and owned channels — and in connections planning, ensuring we meet consumers where they are, with the right message, at the right time, on the right platform. You will partner closely with the in-house online marketing and cross-functional teams to optimize our integrated marketing mix. Along with a team of 3 Senior Managers, and our Media Agency partner, you will build the centre of excellence for local market teams in integrated comms planning and ATL media buying.

You will

Be a thought leader and expert in Media Planning, Media Buying, and Communications Planning

Build our media strategy across our portfolio of brands (core brand and verticals) and international markets (UK, IE, DACH, BENELUX, FR, SE, DK, NO, ANZ, IT, ES)

Develop channel-agnostic connections strategies that unify brand messaging across ATL, digital, social, experiential, and emerging platforms, informed by consumer journey insights

Champion media innovation and a mindset o