The role of Digital Officer plays a key role in supporting the delivery and continuous improvement of The Children’s Trust’s digital communications. Working closely with the Digital Manager and wider Marketing and Communications team, the postholder will help ensure our website, email marketing and other digital activity are engaging, accessible, user-focused and aligned with organisational priorities and brand guidelines.
The role will support the day-to-day management of the charity’s websites maintaining high-quality, up-to-date content with a strong user experience, alongside contributing to integrated marketing and communications activity through digital channels, including email and paid digital support.
This role requires a highly organised and detail-oriented individual with a strong understanding of digital best practice, who can work collaboratively across teams and manage multiple priorities effectively while contributing to the ongoing development of The Children’s Trust’s digital presence.
This role is not open to sponsorship.
Role Requirements
Website management
Support the day-to-day running of the charity’s websites, managing updates from across the organisation and ensuring continuous improvement and development of content, layout and structure.
Support the Digital Manager to work with teams across the charity to ensure all website content is fresh, up-to-date and in line with our key messages, style and tone of voice.
Support Digital Manager with ensuring websites are compliant, secure, accessible, user-friendly and aligned to brand, communications and organisational objectives.
Produce content that complies with Web Content Accessibility Guidelines (WCAG 2.1 - Level AA) and help promote web accessibility throughout the Organisation.
Build and maintain online forms, e.g. donations, event entries and data capture.
Campaigns and email marketing
Assist the Digital Manager and Senior Marketing Manager with paid digital activity on small scale campaigns, covering areas such as paid social and Google ads or search campaigns and boosted posts.
Contribute to marketing and communications plans for campaigns and projects.
Support with review and delivery of email communications produced across the organisation to ensure they meet brand and best practice guidelines.
Support with the creation and management of email communications using DotDigital.
Optimise performance through A/B testing, segmentation and analytics.
Collaborate with the Digital Manager to support and ensure effective targeting, segmentation and retargeting in our email marketing and paid campaigns.
Wednesday 29th July and Thursday 30th July
Strictly no agencies, please.
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