Digital Marketing Manager

Digital Marketing Manager

Full-Time, Permanent Salary: £62,000 per annum

Location: London Bridge, Hybrid (3 days on site)

Are you the kind of person who checks campaign performance before your morning coffee?

My client is one of Britain’s busiest train operators, running 1,700+ services a day across London, Kent and East Sussex, connecting 500,000+ passengers and 180 stations.

They are about more than getting people from A to B. They are about the moments that make journeys better and for their customers and colleagues.

They're proud to be recognised as

A Great Place to Work (National Rail Awards 2023)

A WORK180 Employer for Women

Benefits

Alongside a competitive salary, you’ll receive

Final salary pension

25 days annual leave + bank holidays

Free rail travel across their network

They’re looking for an experienced Digital Marketing Manager who knows how to turn strategy into results, data into insights, and ideas into campaigns that deliver.

This is a fantastic opportunity to lead digital marketing activity across multiple channels, driving customer acquisition, engagement, retention and revenue growth. You'll be the go-to expert for all things digital, from ECRM and personalisation to analytics, campaign optimisation and performance marketing.

If you're a commercially minded marketer who loves seeing the numbers move in the right direction and gets a buzz from creating standout campaigns, we'd love to hear from you.

What you'll be doing

Developing and leading the digital marketing strategy

Owning the ECRM strategy, driving customer engagement, loyalty and retention

Planning, delivering and optimising multi-channel marketing campaigns

Monitoring campaign performance and turning data into actionable insights

Managing marketing budgets and maximising ROI and ROAS

Collaborating with internal stakeholders and external agencies to deliver high-performing campaigns

Leading and developing team members, providing coaching and support

Keeping ahead of digital trends and identifying opportunities for innovation and growth

What they’re looking for

Proven experience in a Digital Marketing Manager role or similar

Strong knowledge of paid and organic digital marketing channels

Experience managing ECRM programmes, customer segmentation and lifecycle marketing

Excellent analytical skills with a data-driven approach to decision-making

Strong stakeholder management and communication skills

Experience managing budgets and delivering measurable results

A commercially focused mindset with a passion for performance

CIM qualification or equivalent would be advantageous

The ideal candidate

You're curious, driven and always looking for the next way to improve performance. You know your CTR from your CPA, your automation from your personalisation, and you understand that great marketing is about more than clicks. It's about creating meaningful customer experiences that deliver measurable business outcomes.

If you're ready to take ownership of a high-impact digital marketing function and make great things happen, we'd love to hear from you.