Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing and implementing effective marketing strategies to enhance digital engagement for the leisure user of this public transport network. This role requires expertise in digital campaigns, analytics, and content management to drive measurable results.

Client Details

Our client are a well established public transport provider operating across London & the South East.

Description

The candidate that secures the Digital Marketing Manager position will work closely with the Senior Marketing lead and take responsibility for (but not limited to) the following:

Develop and execute digital marketing campaigns across Paid Social, SEO/AEO, Display & Google.

Support the development of quarterly strategic planning.

Analyse digital marketing performance and provide actionable insights.

Collaborate with internal teams to deliver engaging content that performs across all platforms.

Oversee social media strategy and drive audience engagement.

Implement SEO and SEM strategies to optimise online visibility.

Manage relationships with external agencies and vendors as needed.

Monitor industry trends to ensure the organisation remains competitive in the digital space.

Profile

The candidate that secures this Digital Marketing Manager (maternity cover) role will be able to clearly demonstrate the following skills and capability across the following areas:

Proven track record in B2C digital marketing ideally consumer services, products or B2C Agency.

Strong knowledge of Paid Social, SEO/AEO, Display, App Marketing

Excellent 3rd Party agency management experience

A results-driven approach with the ability to interpret data effectively, knowledge of GA4 is an advantage.

Happy to travel to London on a weekly/monthly basis - as per business need for Agency & Team meetings

Job Offer

A 12 Month fixed-term contract offering a competitive salary range of up to £55,000 per annum depending on skills and suitability.

Free travel on the network, with additional TFL discounts.

Other excellent benefits

Happy with an end of August/Start Sept Start Date