Digital Marketing Manager

Digital Marketing Manager

Location: Manchester City Centre (Hybrid)

Salary: £50,000 - £55,000

Forward Role is working with a global, fast-growth organisation to find a Digital Marketing Manager to drive B2B lead generation across their digital channels. This is a hands-on, execution-focused role for someone who can own the full digital mix - from website and SEO through to email, social, and reporting - and connect it directly to pipeline.

You'll be joining a business that's scaling internationally, with the autonomy to shape how digital marketing supports commercial growth in a B2B environment.

What you'll be doing

Website management - owning content accuracy, UX, and ongoing optimisation, working with external partners on improvements

SEO - keyword research, on-page optimisation, technical recommendations, and backlink strategy to grow organic visibility and traffic

Google Analytics (SME level) - acting as the go-to expert on performance tracking and insight

Email marketing - executing and optimising campaigns and segmentation within HubSpot, benchmarking against industry standards

Social media - managing organic and paid activity across channels

Marketing automation - building and refining workflows to support the funnel

Content distribution - supporting the content calendar and getting content in front of the right audiences

Digital support for events and thought leadership - amplifying campaigns and brand initiatives digitally

Reporting and analytics - building and maintaining dashboards, tracking channel effectiveness and conversion metrics

Conversion optimisation - continually testing and refining to improve performance

Indicative split of focus: 40% Website & SEO / 20% Social / 20% Analytics & Reporting / 15% Email / 5% Video & Creative support

What we're looking for

Strong, hands-on CRM experience, ideally with HubSpot (workflows and campaigns)

Solid website management experience, comfortable working with CMS platforms and external web partners

Proven SEO, analytics, and conversion optimisation experience

A track record in B2B digital marketing, ideally with lead gen accountability

Confident using Google Analytics to drive decisions

Strong communicator, self-motivated, and comfortable owning multiple channels at once

Experience creating or editing short-form video/creative content is a plus

Success will be measured by: website traffic, organic rankings, email engagement, conversion rates, MQLs, pipeline contribution, and overall digital engagement.

APPLY NOW! or for more info call / email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.