Digital Marketing Assistant (Demand Generation)

Digital Marketing Executive

Birmingham | Hybrid | £28,000 to £32,000 + Bonus

We are working with a growing Birmingham based business looking for a Digital Marketing Executive to join its established Marketing and Business Development team.

This is a varied, hands-on digital marketing role with a strong focus on demand generation and lead generation. You will support the delivery of multi-channel campaigns designed to build awareness, engage target audiences and ultimately generate new business opportunities.

Working closely with the Product, Growth and Insights Lead, Growth Marketing Specialist and wider Marketing and Design teams, you will be involved across the full campaign lifecycle, from developing creative content through to execution, analysis and reporting.

The role will include

Delivering demand generation campaigns across multiple digital channels

Coordinating activity across SEO, PPC, email marketing, content marketing and social media

Producing engaging marketing content including email campaigns, social posts, blogs, articles, case studies, landing pages and event collateral

Using CRM systems to segment audiences and deliver targeted communications

Monitoring and analysing campaign performance across digital channels

Using data and analytics to identify what is working and where campaigns can be improved

Producing regular campaign reports, insights and recommendations

Working closely with Business Development, Design and other internal teams

Supporting the project management of campaigns from initial concept through to delivery

Applicants must be able to demonstrate

Around 2 to 4 years of experience within digital marketing

Experience of demand generation or lead generation

Hands on experience delivering campaigns across SEO, PPC, social media and email

Strong copywriting skills and experience creating digital marketing content

Experience using CRM and CMS platforms alongside analytical and reporting tools

Confidence using data to measure campaign performance and improve results

Strong organisation and project management skills

The ability to manage multiple campaigns and priorities

A creative approach with the confidence to test new ideas and different ways of reaching audiences

This would suit someone who has already gained solid digital marketing experience and is now looking for a role where they can take greater ownership of campaigns and develop further within growth and demand generation marketing.

Katie Bard is committed to protecting your personal data. Katie Bard acts as an employment agency for permanent recruitment and an employment business for temporary recruitment. Your application will be handled in accordance with UK GDPR and the Data Protection Act 2018. Please refer to our Privacy Notice on our website for full details of how we use your data, your rights, and how to contact us. If your application is unsuccessful, your details will be retained for up to six weeks and then securely deleted, unless you consent to being kept on our register for future opportunities.