Digital & Growth Marketing Manager (Fan Revenue / Subscriptions)

Digital & Growth Marketing Manager (Fan Revenue / Subscriptions)

An exciting opportunity for a data-driven digital marketing and growth professional to lead fan monetisation, CRM strategy, and revenue growth across multi-channel platforms, driving subscriptions, engagement, and commercial performance.

If you’ve also worked in the following roles, we’d also like to hear from you: Fan Revenue & Growth Manager, Digital Marketing Manager, Growth Marketing Manager, CRM Manager, Audience Development Manager, Subscription Marketing Manager

This role is known internally as a Fan Revenue & Growth Manager

SALARY: Competitive + Benefits

LOCATION: Leeds, West Yorkshire (LS2) - Office Based

JOB TYPE: Full-Time, Permanent

JOB OVERVIEW

We have a fantastic new job opportunity for a Digital & Growth Marketing Manager to drive digital marketing, CRM strategy, and audience monetisation across a global sports media environment.

As a Digital & Growth Marketing Manager you will own the full fan journey, from social media engagement and data capture through to subscription conversion and long-term retention. You will connect content performance with commercial outcomes using analytics, automation, and targeted campaigns.

Working as the Digital & Growth Marketing Manager you will lead growth marketing initiatives, optimise conversion funnels, and activate customer data platforms to maximise revenue, engagement, and lifetime value across digital channels.

DUTIES

Your duties as the Digital & Growth Marketing Manager include

Fan Revenue Strategy: Own and optimise the full monetisation funnel from awareness to conversion and retention

CRM & CDP Management: Configure audience segmentation, workflows, and lifecycle campaigns within the data platform

Acquisition Campaigns: Deliver performance-driven digital marketing campaigns across paid social, PPC, and SEO channels

Conversion Optimisation: Improve subscription journeys, trial conversion, and customer onboarding processes

Data Analysis & Reporting: Monitor KPIs, analyse funnel performance, and deliver actionable insights

Content & Commerce Alignment: Collaborate with content teams to ensure engagement drives measurable revenue outcomes

Retention Strategies: Implement churn reduction, loyalty programmes, and re-engagement campaigns

Digital Platform Optimisation: Enhance websites, apps, and user journeys to improve engagement and conversion

Partnership Activation: Work with stakeholders and partners to drive traffic, audience growth, and revenue opportunities

Team Leadership: Lead and develop a small team to deliver high-impact marketing and growth initiatives

CANDIDATE REQUIREMENTS

ESSENTIAL

Previous experience in digital marketing, growth marketing, CRM, or audience development

Hands-on experience with a Customer Data Platform or marketing automation tools

Proven experience of managing paid media campaigns including social, PPC, and digital advertising

Strong analytical skills with experience using data to drive performance and optimisation

Experience with conversion optimisation, A/B testing, and funnel analysis

Excellent communication and stakeholder management skills

Experience using analytics tools such as Google Analytics or similar platforms

DESIRABLE

Experience within sport, media, entertainment, or subscription-based businesses

Understanding of subscription models, retention strategies, and lifetime value optimisation

Experience collaborating with content or creative teams

Knowledge of app store optimisation and digital product growth

Awareness of global digital media trends and fan engagement strategies

BENEFITS

Competitive salary

33 days holiday (including public holidays)

Pension contribution

Flexible working options

Wellbeing programme and employee assistance

Regular social events

Free subscription to a major sports streaming platform

Applicants must have the right to work in the UK

APPLY TODAY…

By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P14646

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