Digital Growth and Performance Marketing Manager

Age UK is recruiting for a Digital Growth and Performance Marketing Manager to lead the delivery of Age UK Trading's digital performance marketing as part of an integrated marketing plan.

In this role, you will own the paid channel marketing activities, managing a blended media mix to drive growth across a suite of products, including home, car and travel insurance. You will play a key role in increasing conversions through channels such as PPC, PMAX, SEO, Display, Meta and YouTube, while managing full-funnel performance, budgets and ROI.

Working closely with internal teams and agencies, you will integrate digital into wider marketing campaigns, deliver insight-led briefs, and use data-driven reporting to continuously optimise performance.

This is a dynamic role where you will switch seamlessly between strategy, planning and delivery, championing digital innovation and a growth mindset throughout.

Please see Job Description for Full Responsibilities.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office (maximum four times per month, but also as and when meetings and events dictate.) Your travel costs to the London office are not covered by the charity.

Age UK Internal Grade 5L

Must haves

Experience Significant experience in managing digital acquisition channels. (A,I) Experience in financial services marketing or similar regulated market. (A) Hands on experience in SEO, PPC, PMAX, Display, Meta and YouTube. (A, I, P) Demonstrated through the funnel experience delivering growth KPIs. (I, P) Experience in analytical reporting (Google Analytics) and articulate in delivering results and insight. (A) Experience in managing multiple agencies to expand their team and get the best results. (I) Able to articulate results and performance, producing data in multiple formats. (I) Experience in managing budgets, raising POs, calculating cost per and making optimisations based on agreed KPIs. (I)

Skills and knowledge Expert in Excel and data analytics. (A) Strong commercial acumen. (A) Able to articulate results and performance, producing data in multiple formats. (I) Able to interrupt and action on performance data. (I)

Personal Attributes Is a digital channel specialist. (A) Delivers on time and is meticulous in planning. (I) Demonstrates strong numerical and analytical skills. (P) Obsessed with performance analytics, new insights and opportunities. (I)

Great to Have's: The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience Experience in matrix creative delivery for digital copy. (I) Experience of working across other digital teams including content and CRO. (P) Experience of key data regulations including GDPR and an understanding of the importance of strong data governance. (I) Relevant product knowledge or previous experience of working in the insurance sector. (I) * Experience of FCA and regulated environments. (I)

Skills and knowledge Comfortable making recommendations and decisions. (I, P) Can be creative. (P) * Can turn the complex into simple outputs. (I)

Personal Attributes

• Can build effective relationships with multiple stakeholders. (I)
• Is flexible and supportive to the team around them. (I)

Additional Information

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.