Digital Data Analyst

Digital Data Analyst London, Hybrid working 2 days in office

Salary up to £48,000

This is a high impact Digital Data Analyst role for a business investing heavily in its data capability. As they move from legacy reporting into a modern analytics and data lake environment, this position plays a crucial role in shaping how digital performance is understood and improved across ecommerce.

The Company They are a well established UK retail brand with a strong omnichannel presence across online and physical locations. The organisation is values led, with a clear focus on sustainability, long term growth and employee wellbeing. Data is becoming increasingly central to commercial decision making, with senior buy in to build a modern, insight driven culture.

The Role You will sit at the intersection of ecommerce, analytics and data engineering, translating digital trading questions into clear, actionable insight.

Analyse ecommerce performance across traffic, conversion and customer journeys

Build and maintain Power BI dashboards that support digital trading decisions

Deliver ad hoc analysis for ecommerce and performance marketing teams

Investigate changes in traffic, conversion and funnel performance

Generate insight from GA4 and digital analytics tools

Identify gaps in tracking and data quality

Define tracking requirements and brief data engineering teams

Partner closely with ecommerce stakeholders to guide and challenge decisions with data

Your Skills and Experience

Strong commercial experience in ecommerce or retail analytics

Deep understanding of GA4 including events, parameters and ecommerce tracking

Experience analysing digital funnels and user behaviour

Power BI reporting and dashboard development skills

Exposure to DAX and semantic modelling

Confidence working with data pipelines and tools such as BigQuery and GTM

Strong stakeholder communication and data storytelling skills

Ability to investigate, challenge assumptions and turn analysis into action

How to Apply Apply now to learn more about this Digital Data Analyst role and how you can make a real commercial impact through data.