Are you a data-driven digital specialist with a passion for experimentation, optimisation and improving customer journeys across digital platforms?
At the British Heart Foundation (BHF), our Digital team plays a vital role in growing charitable income through data, experimentation and optimisation. We’re looking for a Digital CRO Specialist to help enhance our website, shop and fundraising products, improving conversion and delivering better customer experiences across our digital landscape.
About the role
In this role, you’ll support optimisation across BHF’s digital platforms, using data, research and experimentation to improve customer journeys and increase digital conversion. Working closely with teams across Digital, UX, Content, Product, Analytics, Marketing and Fundraising, you’ll contribute to key testing initiatives and the wider CRO programme.
Supporting experimentation across the full testing lifecycle using analytics, research and development skills.
Using tools such as GA4 and Mouseflow to analyse audiences, identify trends and inform hypotheses.
Collaborating with cross-functional teams to prioritise and deliver testing opportunities.
Design, run and analyse CRO experiments.
Monitoring, analysing and presenting experiment results with clear recommendations.
Conducting audits of landing pages, funnels and forms to optimise conversion.
Supporting the development of the CRO programme and promoting CRO across the organisation.
About you
An experienced digital optimisation specialist, you will have a strong understanding of CRO, experimentation and user experience, alongside experience using A/B testing platforms and analytics tools such as GA4 and Mouseflow or Hotjar.
You’re confident using data and research to generate insights and deliver experiments, translating results into clear, actionable recommendations. You’re a collaborative communicator, able to engage stakeholders and explain complex findings effectively.
With strong attention to detail and time management skills, you take a proactive, customer-focused and data-driven approach. You also bring knowledge of web design principles and working experience with tools such as Figma, HTML, CSS and JavaScript, alongside a commitment to BHF’s values and cause.
Working arrangements
This is a Fixed term contract for 12 months covering family leave.
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Benefits and development
At BHF, we offer a comprehensive range of benefits designed to support our colleagues wellbeing and professional growth.
To find out more about our benefits you can download the Benefits document at the bottom of this page or check out our Benefits and Development pages.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
Interview process
The interview process will consist of two stages. Both interview stages will likely be held virtually over MS Teams.
How to apply
It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
Our recruitment processes are fair, accessible, and inclusive. BHF use anonymous CV software as part of the application journey.
We support responsible use of AI to help shape your application. By applying for a role at BHF, you confirm that your application is authentic and reflects your own skills and experience, to ensure everyone is assessed fairly.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us.
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