Data Analyst - Marketing

Data Analyst

Location: Coventry (CV3) - Hybrid Working (up to 3 days per week onsite) Salary: Circa £50,000 Contract: 12-Month Fixed-Term Contract

We are recruiting for a Data Analyst to join a well-established and growing organisation on a 12-month fixed-term contract. This is an exciting opportunity for an analytically minded professional who enjoys turning data into actionable insights and partnering with marketing and commercial teams to drive business performance.

This role will play a key part in supporting marketing and customer insight initiatives, helping stakeholders make informed decisions through high-quality reporting, analysis, and recommendations.

The Role

Working closely with Marketing, Insights, E-commerce, and senior business stakeholders, you will be responsible for delivering meaningful analysis across customer behaviour, campaign performance, segmentation, and commercial performance.

You will use SQL, Power BI, and Excel to build reporting solutions, automate manual processes, and provide insights that influence business strategy and marketing effectiveness.

Key responsibilities include

Analysing marketing campaign performance, ROI, customer engagement, and channel effectiveness

Producing customer segmentation and behavioural analysis to support targeted marketing activity

Creating and maintaining Power BI dashboards and self-service reporting solutions

Extracting, transforming, and validating data using SQL

Supporting customer insight initiatives, customer journey analysis, and loyalty programmes

Providing data and reporting to support strategic marketing and customer experience projects

Working with stakeholders to understand business requirements and translate them into analytical solutions

Improving reporting efficiency through automation and reusable datasets

About You

To be successful in this role, you will have strong analytical and reporting skills combined with experience working with marketing or customer data.

You will be comfortable engaging with stakeholders across the business and explaining the story behind the numbers.

Essential Skills & Experience

Proven experience as a Data Analyst, Marketing Analyst, Customer Analyst, BI Analyst, or similar analytical role

Experience working with marketing data, campaign performance data, customer insight, CRM data, or customer behaviour analysis

Strong SQL skills, including querying, joining, transforming, and validating data

Advanced Excel skills including Pivot Tables, Power Query, and complex formulas

Strong Power BI experience, including dashboard development, data modelling, and DAX

Ability to translate business questions into actionable insights and recommendations

Excellent communication and stakeholder management skills

Desirable Experience

Customer segmentation and audience analysis

Campaign performance and ROI analysis

Customer journey, loyalty, or customer experience analytics

Experience with Azure Synapse, Databricks, Microsoft Fabric, or similar cloud data platforms

Experience within retail, distribution, e-commerce, trade, or multi-site environments

What's on Offer?

Salary circa £50,000

Hybrid working - up to 3 days per week onsite in Coventry (CV3)

12-month fixed-term contract

Opportunity to work on high-profile marketing and customer insight initiatives

Collaborative and stakeholder-facing role with real business impact

Modern analytics environment using Power BI, SQL, and cloud-based data platforms

If you're passionate about using data to improve marketing performance, customer engagement, and business decision-making, we'd love to hear from you.