Customer Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Adyen is looking for a data-driven, proactive, and collaborative Customer Marketing Manager. This role will work from our London office and report directly to the Head of Marketing UK.

The customer marketing role is focused on defining campaigns and programs that build relationships and drive revenue growth from existing customers. In this role, you’ll be responsible for working closely with Account Managers (AMs) to define and execute a tailored, 1:1 and 1:few Account Based Marketing (ABM) plan for enterprise customers.

The ideal candidate is experienced in meeting The ideal candidate has a proven track record of driving account longevity and revenue growth through targeted ABM strategies and creates strong partnerships with account management. This is a matrixed role collaborating across the local/regional teams, Global Marketing, Product, and Commercial teams to support existing customer growth.

What you’ll do

Plan, set up, and execute a localised ABM approach targeting a dedicated list of existing accounts in your market.

Identify target account objectives together with Account Managers and define goals

Map, plan, and create targeted campaigns featuring hyper-personalised outreach and account plans to drive enhanced customer relationships, generate and influence opportunities for specific product upsells and market expansion.