CRM Specialist

Forward Role are partnering with one of the most exciting and fast-growing fashion brands in the market to recruit a CRM Specialist.

CRM Specialist

Very competitive + Bonus Scheme

Liverpool - 100% office based

Benefits include: 26 days holiday + BH’s, free onsite gym, free parking

This brand is making serious waves in the industry, blending fashion, sport, and outdoor wear into cutting-edge, trend-driven collections.

With growth figures that are turning heads and a team made up of some of the brightest minds in marketing (including leadership with global brand experience), this is a rare opportunity to join a true disruptor.

The role

Reporting to the CRM Lead, you will help deliver the CRM and retention strategy across email, SMS, app push and loyalty. This is a hands-on role combining campaign delivery, customer journey optimisation and performance analysis.

Responsibilities

Manage end-to-end CRM campaigns across email, SMS and app push

Deliver CRM activity around key trading moments, launches and promotions

Build and optimise customer segments and automated Klaviyo journeys

Support loyalty and retention initiatives across UK and international markets

Analyse campaign performance, testing results and competitor activity to identify improvements

What we’re looking for

Hands-on experience in CRM, retention or email marketing

Experience building and optimising campaigns, journeys, segmentation and personalised communications

Klaviyo experience desirable but not essential, with SMS, app push or loyalty experience a bonus

Confident analysing performance data and using insights to drive commercial improvements

Highly organised, detail-focused and proactive, with retail, fashion, sportswear or ecommerce experience beneficial

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.