CRM Marketing Manager

CRM Marketing Manager – Finance sector

A client, a large global finance organisation, are looking to recruit the services of an experienced CRM Marketing Manager to join their Marketing team on an initial 6-month contract (inside IR35) based in London (City).

You'll develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.

Responsibilities

Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle

Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis

Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements

Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards

Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments

Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages

Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience

Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution

Required skills and experience

Candidates should have approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry

Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms)

Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting

Demonstrated ability to develop and execute automated customer journeys and triggered email programmes

Experience managing email deliverability, list hygiene, and compliance with data protection regulations

Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies

Proficiency in HTML for email template development and troubleshooting

Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously

Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities

Please apply with your CV in the first instance for more information.