About the role: What's in the Box Based in Berlin and reporting to the Director of CRM in New York, you will act as a strategic partner to…
CRM Marketing Manager – Finance sector
A client, a large global finance organisation, are looking to recruit the services of an experienced CRM Marketing Manager to join their Marketing team on an initial 6-month contract (inside IR35) based in London (City).
You'll develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.
Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle
Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis
Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements
Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards
Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments
Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages
Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience
Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution
Candidates should have approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry
Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms)
Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting
Demonstrated ability to develop and execute automated customer journeys and triggered email programmes
Experience managing email deliverability, list hygiene, and compliance with data protection regulations
Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies
Proficiency in HTML for email template development and troubleshooting
Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities
Please apply with your CV in the first instance for more information.
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
About the role: What's in the Box Based in Berlin and reporting to the Director of CRM in New York, you will act as a strategic partner to…
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