CRM Manager - Strategy

About the team

The CRM team sits within the Engagement Mission of SumUp’s Run & Grow Tribe and enables SumUp to communicate with merchants at scale throughout their lifecycle. The team is responsible for planning, building, and delivering multichannel campaigns and automations across email, push notifications, in-app notifications, and in-app banners. These initiatives support product adoption, merchant growth, and revenue generation.

In this role, you will support the Run My Business (RMB) business line, which manages a diverse portfolio of products, including POS, Kiosk, Loyalty, Bookings, Subscriptions, and more. As RMB expands into new verticals, such as Beauty and Barber, effective product communication and CRM support are becoming increasingly important.

You will work closely with business line stakeholders, Content, Design, Localization, and the CRM Platform team to deliver relevant and impactful merchant communications. Your campaigns will directly influence merchant behaviour, product adoption, and revenue, with measurable impact from day one.

What you’ll do

Plan, develop, and launch multi-channel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line

Own the full campaign lifecycle for assigned product lines from audience creation and brief intake through to deployment, analysis, and iteration

Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages

Conduct a CRM audit of existing RMB automations, identifying gaps and recommending improvements to existing flows and new automation opportunities

Partner with cross-functional stakeholders across business lines, product, and comms platform teams to understand business needs and translate them into effective CRM strategies

Manage a multi-project workload across multiple product lines, markets, and languages, prio