CRM Manager (Sportsbook)

CRM Manager (Sportsbook) £45,000-£50,000 Fully Remote (UK) UK & Sweden Markets

I'm hiring a CRM Manager for an established international online gaming and sportsbook business, helping drive customer engagement, retention, and revenue across key European markets.

This is a fantastic opportunity for a hands-on CRM professional who enjoys combining customer insight, campaign execution, and performance optimisation in a fast-paced digital environment. The company A well-established online gaming and sports betting business operating across multiple international markets, with a particularly strong presence in the UK and Mexico.

The business combines a modern, digital-first culture with the scale and backing of a long-established global operator. The CRM team works closely with commercial, acquisition, and product functions to maximise customer engagement and long-term value. The role Reporting into the Head of CRM, you'll take ownership of CRM activity across Sportsbook customers in the UK and selected European markets.

This is a managerial role, with two CRM Executives reporting into you, but it remains highly hands-on. You'll be responsible for planning, executing, analysing, and optimising campaigns while helping shape retention strategy across the business. What you'll be doing

Build a deep understanding of customer behaviour and segmentation across the Sportsbook customer base.

Plan and executeCRM campaigns across

Email

SMS

Push notifications

In-app messaging

Analyse campaign performance and recommend improvements to increase engagement, conversion, and retention.

Monitor daily player activity and deliver targeted promotions and offers.

Develop and optimise automated customer journeys and trigger-based campaigns.

Lead A/B testing initiatives and personalisation strategies.

Work closely with Acquisition, Compliance, and other teams to ensure successful campaign delivery.

Line manage and support two CRM Executives.

What they're looking forMust-haves

CRM, retention, or lifecycle marketing experience

Strong analytical and data-driven mindset

Experience building and optimising CRM campaigns

Comfortable working autonomously and taking ownership

Strong stakeholder management and communication skills

Interest in sport and understanding of major sporting events relevant to UK audiences

Highly desirable

Gaming, gambling, sportsbook, betting, or entertainment experience

CRM platform experience

A/B testing and customer journey management

Previous exposure to customer segmentation and behavioural targeting

Experience mentoring or managing junior team members

Nice to have

Playtech IMS experience

International CRM experience

Why this role?

Fully remote working

Autonomy and ownership from day one

Direct exposure to senior leadership, including the CEO

Work across multiple international markets

Manage and develop a small CRM team

Strong opportunity to influence retention and commercial performance

Package

£45,000-£50,000 salary

Fully remote (UK)

Growing international business

Collaborative and entrepreneurial environment

Exposure across Sportsbook and wider CRM strategy

Interview Process

Introductory interview

Final interview

The process is designed to move quickly for the right candidate.