HelloFresh
Berlin, Germany
Full-time
about 4 hours ago
Deine Rolle Als Creator Channel Manager (all genders) übernimmst du die Gesamtverantwortung für die strategische Ausrichtung, Weiterentwick…
The role
The Creator Channel Manager owns the strategic direction and end-to-end performance of the Creator channel. This is a hybrid role spanning strategy, operations, analytics, and stakeholder management — not purely creator execution. The channel has evolved significantly: operational sourcing has largely shifted to the agency, while the FTE focus has moved to strategic steering, quality control, performance analysis, and channel development. With the Creative Strategist now owning creative strategy, this role focuses on what only a senior channel owner can do: agency steering, incentivization innovation, amplification strategy, and cross-functional channel development.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
Own overall creator channel strategy, development, and performance — including long-term channel vision and growth roadmap
Steer and escalate agency relationships: set direction, manage quality, and hold the agency accountable to performance and operational standards
Lead incentivization strategy and innovation — including virtual sampling, CPA model evolution, and compensation benchmarking
Own influencer amplification in close collaboration with Paid Social, including briefing, execution alignment, and performance tracking
Manage PR box operations, stakeholder coordination, and escalation management across internal and external parties
Handle technical issue escalations across discounts, freebies, and customer service cases that require channel-level ownership
Own channel performance analysis and strategic optimisation — including WBR/MBR reporting, performance pattern identification, and strategic recommendations
Lead cross-functional project ownership — including landing page tests,
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
Deine Rolle Als Creator Channel Manager (all genders) übernimmst du die Gesamtverantwortung für die strategische Ausrichtung, Weiterentwick…