Creative Strategist

Creative Strategist | Campaign | Customer Behaviour | Creative Execution | Midlands - Hybrid | £40k

The Opportunity I'm currently working with an innovative, growth-focused business that's looking to hire a Creative Strategist to join its expanding team.

This is a fantastic opportunity for someone who sits at the intersection of marketing strategy, customer psychology, creative thinking and commercial performance. If you're passionate about understanding why customers behave the way they do and using that insight to shape high-performing campaigns, this could be the perfect next move.

Importantly, this is not a traditional copywriting, design or campaign management role. Instead, you'll be responsible for ensuring that creative thinking directly contributes to customer acquisition, conversion growth and commercial success.

About the Role As Creative Strategist, you'll bridge the gap between acquisition strategy, customer behaviour, campaign development and creative execution.

Working closely with senior stakeholders across growth, creative, UX, CRO and lifecycle teams, you'll develop strategic messaging frameworks and behavioural influence strategies that improve customer engagement and conversion performance across the entire demand journey.

Your focus will be on ensuring creative output is aligned with

Customer behaviour and psychology

Acquisition economics

Demand generation and capture

Commercial objectives

Conversion optimisation

This is a highly strategic role for someone who enjoys combining insight, creativity and performance marketing to drive measurable business results.

Key Responsibilities

Creative Strategy & Messaging

Develop commercially effective creative strategies aligned to acquisition goals

Translate customer insights and behavioural data into compelling messaging directions

Build strategic frameworks that guide creative execution across multiple channels

Ensure messaging aligns with customer intent, psychology and business priorities

Drive creative approaches that contribute to profitable customer acquisition

Customer Behaviour & Psychology

Analyse customer motivations, objections and decision-making behaviours

Use behavioural insights to shape messaging and creative direction

Identify key friction points throughout the customer journey

Ensure creative strategies reflect real-world customer needs and decision drivers

Campaign & Conversion Strategy

Support the development of campaign concepts and messaging systems

Create messaging frameworks designed to improve engagement and conversion

Help shape how demand is created and captured through creative influence

Improve campaign effectiveness through strategic customer understanding

Testing & Optimisation

Support structured testing programmes across messaging and creative performance

Contribute to continuous experimentation and learning initiatives

Refine creative strategies based on performance insights and customer behaviour

Promote a culture of optimisation rather than one-off campaign thinking

Cross-Functional Collaboration

Partner closely with the Creative Director on narrative and campaign development

Work alongside Growth Directors to shape strategic messaging direction

Collaborate with UX, CRO and Lifecycle teams to improve customer influence

Ensure creative strategy supports operational execution and ongoing optimisation

About You We're looking for a commercially minded strategist who understands how creative thinking can influence customer behaviour and drive measurable business outcomes.

You'll likely bring

Experience in creative strategy, growth marketing, customer acquisition or performance-focused marketing environments

Strong understanding of customer psychology and behavioural influence

Ability to translate insights and data into actionable creative direction

Experience developing messaging frameworks and campaign strategies

Excellent communication and stakeholder management skills

A commercial mindset with a focus on measurable outcomes

Understanding of conversion optimisation and customer journey principles

A naturally curious approach to customer behaviour and decision-making

Why Join? This is an opportunity to join a forward-thinking organisation that is building a modern creative strategy function focused on growth, performance and measurable impact.

The role will continue to evolve, becoming increasingly

Data-informed

AI-assisted

Psychology-led

Commercially measurable

Fully integrated across the wider growth ecosystem

If you're excited by the idea of using creative strategy to drive customer acquisition and business growth, I'd love to hear from you.

Contact me at

Creative Strategist | Campaign | Customer Behaviour | Creative Execution | Midlands - Hybrid | £40k