Conversion Rate Optimization (CRO) Manager London - Hybrid (2 days per month) Competitive salary plus benefits This is an opportunity to lea…
Up to £60,000 + up to 20% bonus Hybrid - London (2 days per month in Romford)
I'm hiring a Customer Experience Optimisation Manager to join a growing, tech-focused insurance business and take ownership of experimentation and optimisation across the full customer journey.
This is a high-impact role, owning how the business tests, learns, and improves performance across marketing and digital channels. The company A modern, fast-growing travel insurance provider operating across multiple brands, focused on delivering strong customer experiences in a highly regulated space.
They sit somewhere between a tech business and a traditional insurer - meaning fast-paced, data-driven, and highly commercial. The role You'll be responsible for building and owning the experimentation strategy across the business, working across marketing, customer experience, and product teams.
This is not a narrow product analytics role - it's holistic experimentation ownership across all channels. What you'll be doing
Own the experimentation roadmap and CRO strategy across the full customer journey
Design and run A/B tests across email, website, and direct marketing channels
Identify customer pain points and define optimisation opportunities
Work with UX, engineering, and marketing teams to implement tests and improvements
Analyse results and turn findings into scalable business improvements
Build frameworks for testing, measurement, and continuous optimisation
Drive a culture of data-driven experimentation across the business
What you bringMust-haves
Strong experience working in CRO / experimentation / optimisation roles
Proven experience owning an experimentation roadmap (not just contributing)
Hands-on experience running A/B and multivariate testing at scale
Experience identifying customer journey pain points and driving improvements
Strong stakeholder skills - able to work across marketing, product, and tech
Experience with experimentation tools (e.g. Optimizely, VWO, AB Tasty, etc)
Strongly preferred
Experience in insurance, financial services, telecoms, or regulated industries
Experience across multiple channels (email, website, direct marketing)
Background in conversion rate optimisation or digital performance
Experience in fast-paced, commercial environments (e.g. retail, travel, eCommerce)
You're a pure product analyst who only occasionally runs tests
You haven't owned end-to-end experimentation strategy
Your experience is heavily skewed toward reporting, not testing
What they're looking for
5-6+ years' experience
A confident, independent operator - able to own this function end-to-end
Strong commercial mindset and focus on measurable outcomes
Someone who can translate testing into real business impact
The team
Reports into Head of Marketing / Customer Experience
Works alongside marketing, CRM, UX, and product teams
Dedicated CX function already in place - this role adds deep experimentation capability
Why this role
Full ownership of experimentation across an entire business
Opportunity to shape a CRO capability from the ground up
High visibility across senior stakeholders
Work in a fast-growing, modern insurance business
Flexible hybrid working (only 2 days per month in office)
Package
Up to £60,000 salary
Up to 20% discretionary bonus
Interview process
Stage 1: Intro conversation
Stage 2: Technical + presentation (experimentation focus)
Final stage: Leadership discussion
If you're someone who has owned experimentation end-to-end and wants a role with genuine autonomy and impact, this is a great opportunity.
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
Conversion Rate Optimization (CRO) Manager London - Hybrid (2 days per month) Competitive salary plus benefits This is an opportunity to lea…